How Sponsored Content Is Becoming King in a Facebook World

As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at 'The New York Times'

[ The New York Times | 2016-07-25 00:00:00 UTC ]
News tagged with: #sponsored content #ad agencies

Other news stories related to: "How Sponsored Content Is Becoming King in a Facebook World"

How Sponsored Content Is Becoming King in a Facebook World

As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times

[ The New York Times | 2016-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad agencies #sponsored content

Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advertising revenue #video publishers #weather channel #tv show #streaming platforms #facebook appeared

Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | All news stories tagged with: #digital content #google partnered #holiday season #product management #senior director

France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #regional newspapers #tech companies #licensing agreement #content shared

How a 12-year-old Billie Jean King decided to change the world

The tennis great and longtime activist shares little-known stories in her autobiography. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | All news stories tagged with: #news corp #australian government #legislation passed #australian content

Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
More news stories like this | All news stories tagged with: #news corp

Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | All news stories tagged with: #news corp #scott morrison #australian content #rupert murdoch

Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #publishers break #sponsored content

Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
More news stories like this | All news stories tagged with: #user experience #key metric #social distribution

When Stephen King is Your Father, the World is Full of Monsters

We had a new monster every night. I had this book I loved, Bring on the Bad Guys. It was a big, chunky paperback collection of comic-book stories, and as you might guess from the title, it wasn’t much concerned with heroes. It was instead an anthology of tales about the worst of the worst, […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-10 08:49:26 UTC ]
More news stories like this | All news stories tagged with: #anthology #bad guys #stephen king

NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | All news stories tagged with: #nielsen #working closely #fast growth #find success #live games #younger audiences

King of Soho to sponsor inaugural Comedy Women in Print awards

The inaugural Comedy Women in Print awards (CWIP) will be sponsored by gin brand, The King of Soho.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 13:30:40 UTC ]
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Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | All news stories tagged with: #verso #—bloomberg news #fake news #tech companies

Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | All news stories tagged with: #engaging content #publisher content #digiday research

Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
More news stories like this | All news stories tagged with: #hate speech

More Data on Content Moderation Won't Silence Facebook’s Critics

Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired

[ Wired | 2019-05-23 21:09:55 UTC ]
More news stories like this | All news stories tagged with: #fake accounts #sheer scale

Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | All news stories tagged with: #pilot program #fake accounts #facebook isn #hate speech

5 things we learned about Facebook content moderation from a Reddit AMA

Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age

[ Advertising Age | 2019-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #child pornography