How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How core audiences became the Holy Grail of publishing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Other Publishing stories related to: 'How core audiences became the Holy Grail of publishing'

Publishing in Québec 2018: Good Times for English-Language Publishing

"There was a time when there were few English-language publishers here in Québec," says Linda Leith, president of the Association of English-language Publishers of Québec. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Slowdown in Self-Publishing Drops Publishing Revenue at Salem

First quarter revenue fell 7.6% in Salem Media Group's publishing division which it attributed to a slowdown in author acquisitions in its self-publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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Mikyla Bruder, Publisher of Amazon Publishing Worldwide: ‘When the Stories Are Good’

'We can use the marketing muscle and the global strength that we have to support this ever-widening range of storytellers,' says Mikyla Bruder, publisher of Amazon Publishing. The post Mikyla Bruder, Publisher of Amazon Publishing Worldwide: ‘When the Stories Are Good’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
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Publishing’s Darker Stories: Focusing on Freedom to Publish in London

In a never-before staged seminar event, London Book Fair this year presented a mini-conference on the freedom to publish with the International Publishers Association and featuring the widow of slain publisher Faisal Arefin Dipan. The post Publishing’s Darker Stories: Focusing on Freedom to... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-23 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: A Publisher's View of the Lithuanian Book Business

The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: An Introduction to Publishing in Latvia

Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: An Introduction to Publishing in Lithuania

The executive director of the Lithuanian Publishers Association surveys the literary scene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: Giants of Lithuanian Publishing Weigh In

Two of Lithuania's most prominent publishing figures are optimistic about the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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The profits from publishing: a publisher's perspective

Andrew Franklin, m.d. of Profile Books, gives a publisher's perspective on the topic of author pay. Continue reading at The Bookseller

[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association

The IPBA has released a 9-point outline for hybrid publishers with author-subsidized business models to operate reputably and maintain quality standards. The post Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
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The publishing company that's only publishing female authors in 2018

One publishing company has taken up a challenge to put out only books by female authors this year. Continue reading at BBC News

[ BBC News | 2018-02-15 00:00:00 UTC ]
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Tara Westover | 'My biggest fear wasn't that it wouldn't get published but that it would get published when it didn't deserve to be'

A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller

[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
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Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers

Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Academic Publishing in China 2017: Hot Topics in Chinese Academic Publishing

Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Academic Publishing in China 2017: Shaanxi Normal University General Publishing House

Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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