Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
There are few things better in life than getting lost in a good book — as any book lover will tell you. We have a few heavy readers on staff at Engadget and we all have opinions on the gadgets and subscriptions we think make the experience of reading even better. There are gift ideas here for... Continue reading at Engadget
[ Engadget | 2024-11-15 13:01:25 UTC ]
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Why libraries are often deliberate targets during war: “For book lovers, there is something profoundly, almost viscerally disturbing about a library on fire.” | Lit Hub Libraries Why there might still be hope for the Earth’s oceans: “A worse version of today’s ocean is not inevitable, but... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-24 10:30:19 UTC ]
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Why libraries are often deliberate targets during war: “For book lovers, there is something profoundly, almost viscerally disturbing about a library on fire.” | Lit Hub Libraries “On paper, Enoch’s travels don’t sound that dissimilar to reported nonhuman encounters.” Luis Elizondo on beings from... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-20 10:30:55 UTC ]
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Bibliophiles will find plenty of centuries-old tomes, graphic novels, modern works and more in this French city, which also happens to be this year’s UNESCO World Book Capital. Continue reading at The New York Times
[ The New York Times | 2024-06-10 09:00:20 UTC ]
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Connect with book lovers all over the world by following 17 of the best bookstores and libraries on TikTok. Continue reading at Book Riot
[ Book Riot | 2024-01-09 11:36:00 UTC ]
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Wow your favorite book lover this holiday season and sweep them off their feet with these seven absolutely extra bookish gift ideas.- Leah Rachel von Essen Continue reading at Book Riot
[ Book Riot | 2023-11-29 11:32:00 UTC ]
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An enduring battle between book lovers is that of hardcovers versus paperbacks. Ultimately, your preference might come down to many factors. Hardcover fans insist on the book’s durability and quality and being among the first to purchase a long-awaited release, while paperback lovers advocate... Continue reading at Electric Literature
[ Electric Literature | 2023-11-23 12:10:00 UTC ]
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Prime Day means our favorite e-reader, the Kindle, is on sale. Plus, deals on other Amazon devices we like. Continue reading at Wired
[ Wired | 2023-10-11 16:06:00 UTC ]
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Prime Day means our favorite e-reader, the Kindle, is on sale. Plus, deals on other Amazon devices we like. Continue reading at Wired
[ Wired | 2023-10-10 10:00:00 UTC ]
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CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget
[ Engadget | 2023-05-16 16:13:18 UTC ]
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From Chicka Chicka Boom Boom to Bunnicula, these earrings for children's book lovers are a delight. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2023-04-24 10:32:00 UTC ]
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Yesterday morning, The Washington Post’s Ron Charles published a summary of “what readers hate most in books“—the result, Charles tells us, of asking the readers of the Post’s Book Club newsletter to write in with their pet peeves. “The responses were a tsunami of bile,” Charles writes.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-09 16:26:13 UTC ]
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Over the holidays, we asked our social media followers to vote for the best book cover of 2022 and after an especially close competition, a crowd favorite won the hearts of book lovers. From 32 beautiful cover designs, here are the semi-finalists: Valley of Want by Ross White, cover design by... Continue reading at Electric Literature
[ Electric Literature | 2022-12-30 12:00:00 UTC ]
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“Our teeth tell stories about us, about the way that we have lived, about where we come from, about our habits, our health, and status.” Angelique Stevens muses on dentistry, poverty, and inequality. | Lit Hub Memoir In this week’s Life Advice for Book Lovers, Dorothea recommends books for... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-10 11:30:40 UTC ]
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Big news for the (in my experience, huge) Venn diagram center of book lovers and Top Chef fans: Padma Lakshmi will host this year’s National Book Awards. Lakshmi is the bestselling author of multiple cookbooks as well as a children’s book and a memoir, and host of Top Chef (AKA the show that... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 15:50:31 UTC ]
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Looking for the best books like BOOK LOVERS by Emily Henry? Here are some of the best enemies-to-lovers, book industry romances, and more. Continue reading at Book Riot
[ Book Riot | 2022-10-03 10:37:00 UTC ]
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Susan Coll’s new novel makes clever use of her experience working in one of the country’s foremost independent bookstores. Continue reading at The Washington Post
[ The Washington Post | 2022-08-04 11:00:00 UTC ]
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Today’s edition of Daily Deals is sponsored by Thriftbooks. Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily Henry.`Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily... Continue reading at Book Riot
[ Book Riot | 2022-04-26 15:27:09 UTC ]
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Today’s edition of Daily Deals is sponsored by ThriftBooks. Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily Henry.`Receive a FREE BOOK credit with a pre-order of BOOK LOVERS by Emily... Continue reading at Book Riot
[ Book Riot | 2022-04-19 15:25:41 UTC ]
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Uli Beutter Cohen likes to bake, read Tarot cards, call her mother in Germany and spend time with book lovers on the train. Continue reading at The New York Times
[ The New York Times | 2021-12-31 10:00:14 UTC ]
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