Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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#sponsored content
#book lovers
#single brand
#social publishers
#include video
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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#bloomberg media
#justin smith
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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#mobile app
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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#nielsen
Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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#digital advertising
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Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
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#memoir
A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
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#single bound
#native artists
#comic book
#bookstore
In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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#traditional tv
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Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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#difficult childhood
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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#upfront negotiations
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It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget
[ Engadget | 2021-11-25 15:00:35 UTC ]
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With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian
[ The Guardian | 2021-11-16 16:30:13 UTC ]
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Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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#native americans
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
#contextual targeting
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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#hearst
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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#case study
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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#digital media
In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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