Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they return, they will likely come via the same social channels. Social traffic is dramatically more mobile-based than all other traffic. The rise of distributed platforms like Facebook Instant Articles and Google AMP will only accelerate the rise of the social reader. Sponsored content by Chartbeat. The post Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC
[ CBC | 2019-05-22 08:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday
[ Digiday | 2020-03-09 04:00:06 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian
[ The Guardian | 2024-10-22 04:53:35 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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