Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
Temim Fruchter’s debut novel centers around a young woman, Shiva, seeking answers about her family’s past after the death of her father. Told in revolving perspectives, between women in Shiva’s family and a mysterious, omniscient narrator, the book explores the interior lives of women,... Continue reading at Electric Literature
[ Electric Literature | 2024-01-24 12:00:00 UTC ]
More news stories like this
Temim Fruchter’s debut novel centers around a young woman, Shiva, seeking answers about her family’s past after the death of her father. Told in revolving perspectives, between women in Shiva’s family and a mysterious, omniscient narrator, the book explores the interior lives of women,... Continue reading at Electric Literature
[ Electric Literature | 2024-01-24 12:00:00 UTC ]
More news stories like this
Electric Literature is pleased to reveal the cover for the novel If Only by Vigdis Hjorth, which will be published by Verso Books on September 3, 2024. Preorder the book here. “A relatively young woman, aged thirty. She married in her early twenties, had two children. It is winter. January and... Continue reading at Electric Literature
[ Electric Literature | 2024-01-01 12:00:00 UTC ]
More news stories like this
The wide-ranging collection A Memoir of My Former Self: A Life in Writing features subjects from her health struggles to Robocop and has been announced a year after the author’s deathA collection of journalistic writing by Hilary Mantel is to be published next month, just over a year after the... Continue reading at The Guardian
[ The Guardian | 2023-09-07 05:00:18 UTC ]
More news stories like this
Groundbreaking kids’ series A Kind of Spark is staffed by neurodivergent talent and treats its lead character like almost no other on TV. It’s cool, fun and powerfulNever before has there been a cool, edgy kids TV series that can attest to hiring neurodivergent actors, performing a script... Continue reading at The Guardian
[ The Guardian | 2023-04-11 15:12:44 UTC ]
More news stories like this
Formative love affairs and sentimental educations are classic novelistic territory. And for good reason— these connections serve as catalysts, tell stories taut with tension, and leave characters forever changed. Madelaine Lucas’s debut novel Thirst for Salt describes such a relationship, set in... Continue reading at Electric Literature
[ Electric Literature | 2023-03-09 12:00:00 UTC ]
More news stories like this
Lindy Elkins-Tanton, lead scientist for NASA’s Psyche mission, describes challenges and successes in “A Portrait of the Scientist as a Young Woman.” Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-07-14 20:06:29 UTC ]
More news stories like this
Many of us know Michelle Hart from her wonderful work highlighting queer writers when she was the assistant books editor at O, the Oprah Magazine. Now, she has her own novel to add to the fold: We Do What We Do In The Dark, an exquisitely written, intimately affecting novel about Mallory, a... Continue reading at Electric Literature
[ Electric Literature | 2022-05-03 11:00:00 UTC ]
More news stories like this
Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature
[ Electric Literature | 2022-04-01 11:00:00 UTC ]
More news stories like this
The country music superstar has teamed up with the novelist James Patterson to write Run, Rose, Run, which will be published in MarchFirst globally successful entertainer, then heroic sponsor of the Moderna coronavirus vaccine, and now novelist … Dolly Parton seems determined to prove that there... Continue reading at The Guardian
[ The Guardian | 2021-08-11 16:27:28 UTC ]
More news stories like this
Author James Patterson and singer Dolly Parton have teamed up to write a novel about a young woman who comes to Nashville to pursue her music-making dreams. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 08:44:53 UTC ]
More news stories like this
Hodder will publish Jodi Picoult’s new novel, Wish You Were Here, inspired by the global pandemic and about how a young woman's life unravels in lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 10:03:28 UTC ]
More news stories like this
Lauren Oyler’s debut novel brings the reader down a rabbit hole of endless, mindless scrolling, online identities, and conspiracy theories. Fake Accounts follows the journey of a young woman after she discovers that her boyfriend is running an Instagram account spouting dangerous conspiracies... Continue reading at Electric Literature
[ Electric Literature | 2021-02-26 12:00:00 UTC ]
More news stories like this
On this episode of Personal Space: The Memoir Show, Sari Botton interviews Pam Mandel, whose book, The Same River Twice: A Memoir of Dirtbag Backpackers, Bomb Shelters, and Bad Travel, is out from Skyhorse Publishing. The book charts Mandel’s travels abroad as a young woman trying to figure out... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 09:48:53 UTC ]
More news stories like this
Yōko Ogawa’s acclaimed surrealist novel—the story of a young woman, struggling to maintain her career as a writer on a island where objects are disappearing, who concocts a plan to hide her endangered editor from the Memory Police—was one of the sleeper hits of 2019, garnering rave reviews, a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
More news stories like this
This year's virtual Wigtown Book Festival will host the world premiere of Alexander McCall Smith's song cycle, "Ninian's Gift". Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 14:58:18 UTC ]
More news stories like this
Clare Chambers’ latest novel, set in England in the 1950s, centres on a young woman’s mysterious claim of a ‘virgin birth’ Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 15:23:06 UTC ]
More news stories like this
When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek
[ AdWeek | 2020-06-12 18:35:15 UTC ]
More news stories like this
My novel The Perfect World of Miwako Sumida is a story of how a young woman’s unexplained suicide shapes and transforms the lives of those she left behind. It’s a literary mystery with elements of magical realism set in Japan, not unlike my debut novel Rainbirds. Because of these, I am often... Continue reading at Electric Literature
[ Electric Literature | 2020-03-09 11:00:00 UTC ]
More news stories like this