Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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A four-day live reading of Herman Melville’s Moby Dick featuring actors and writers including Liza Klaussmann, Chibundu Onuzo and A L Kennedy will be among the events at Southbank Centre’s London Literature Festival. The festival, which takes place from 28th September to 12th October, will also... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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The novelist is contributing her own cartoons, detailing her experiences as a young woman, to Kickstarter-funded The Secret Loves of Geek GirlsMargaret Atwood is taking a short break from writing acclaimed and award-winning literary novels to contribute a series of cartoons to a crowd-funded,... Continue reading at The Guardian
[ The Guardian | 2015-06-25 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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French superstar Pénélope Bagieu’s makes her first English-language appearance with a fresh, breezy tale of a young woman who has never set foot in a bookstore who encounters a reclusive author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Granta Books editor Anne Meadows has acquired a “darkly funny, whip-smart” novel and a collection of short stories from Catherine Lacey, whose debut novel Nobody is Ever Missing will be published - also by Granta - this week. Meadows acquired UK and Commonwealth rights, including Australia New... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Bloomsbury has a first novel from writer and filmmaker Hannah Rothschild, author of biography The Baroness (Virago). The Improbability of Love will be published by Bloomsbury on 21st May this year. Editor-in-chief Alexandra Pringle signed UK and Commonwealth rights in the deal with Sarah... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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William Heinemann has acquired a “significant” collection of erotic letters from a young woman to her lover dating from the 1920s. Selina Walker, publisher at Century and Arrow, bought UK and Commonwealth (excluding Australia New Zealand) rights to the collection, edited by Jean Yves Berthault... Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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While invective about the state of American democracy has reached a fever pitch on social media, several government feeds themselves have gone quiet on the first day of the federal shutdown.Agencies including FEMA, the National Park Service and NASA have stated on their Facebook, Twitter and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-02 00:00:00 UTC ]
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'Fifty Shades of Grey' by E.L. James and sequels are an ebook and paperback phenomenon that is also causing a sales spike in sex shops. How did it all happen?The staff of the Pleasure Chest, a high-end West Hollywood sex shop, were first tipped to the "Fifty Shades of Grey" phenomenon by their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
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Publication Date: Wed, 01/06/2011 - 14:03 Pan Mac has acquired two titles from Pariah author David Jackson. Will Atkins, Pan Macmillan editorial director for fiction, bought world rights direct from Jackson for a "good five-figure sum. The first title, The Helper, follows Callum Doyle, the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 23/02/2011 - 08:38 Orion has signed up a series of crime novels from author Harry Bingham, who? has previously written fiction and non-fiction for HarperCollins. Deputy publishing director Bill Massey made the deal for UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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