Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
My novel The Perfect World of Miwako Sumida is a story of how a young woman’s unexplained suicide shapes and transforms the lives of those she left behind. It’s a literary mystery with elements of magical realism set in Japan, not unlike my debut novel Rainbirds. Because of these, I am often... Continue reading at Electric Literature
[ Electric Literature | 2020-03-09 11:00:00 UTC ]
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Hilary Leichter’s brisk, wildly imaginative book tracks a young woman’s experiences in 23 jobs, including one on a pirate ship. Continue reading at The New York Times
[ The New York Times | 2020-02-25 17:40:43 UTC ]
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After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon which Pecker built his tabloid... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-15 20:27:22 UTC ]
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Hodder & Stoughton has pre-empted a cookbook from Twisted, the biggest food and drink Facebook page in the UK with 30 million followers across its social channels. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 08:49:17 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form... Continue reading at Advertising Age
[ Advertising Age | 2019-03-13 00:00:00 UTC ]
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Chelsea Clinton’s 2017 New York Times bestseller, “She Persisted: 13 American Women Who Changed the World,” is heading from the page to California stages next month. Announced on Wednesday, “She Persisted, the Musical” will be brought to life by Bay Area Children’s Theatre in its world premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-24 00:00:00 UTC ]
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A report showing that UK publishing has failed to reflect regional and racial diversity is a vital reminder that, despite all the initiatives, our work isn’t doneAs a young woman my hobby was reading, and it never occurred to me that I might be excluded from the process of creating books. My... Continue reading at The Guardian
[ The Guardian | 2019-01-17 00:00:00 UTC ]
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Anna Burns has become the first Northern Irish writer to win the Man Booker Prize with her novel Milkman (Faber & Faber), a book about the sexual harassment of a young woman, commended by the judges for its “distinctive voice” and for being at once “particular and brilliantly universal”. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-21 00:00:00 UTC ]
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After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Trapeze has signed a "moving" memoir about a young woman's return to rural Wales to care for her father, who has Alzheimer's. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Crime writer A L Gaylin is publishing two novels with Orion Fiction, the first of which centres on a young woman who becomes the focus of a true crime podcast. Continue reading at The Bookseller
[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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An account of a young woman’s experience of anorexia while at Oxford University has been honoured by the New Welsh Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients. When asked if deals actually... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Headline is publishing a new book by Charlotte Crosby called Live Fast, Lose Weight, which will “show every young woman who wants to work hard all day and then party the night away how she can eat and drink on the go without piling on the pounds.” Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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"Why can't I ever dream about food?" Bee wonders in an episode of "Bee and PuppyCat." But her worries may be over. "Easy Eats: A Bee and PuppyCat Cookbook" is on the way this summer. Created by Natasha Allegri, "Bee and PuppyCat" centers on the adventures of the titular Bee, a young woman whose... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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