BuzzFeed Maps Social Sharing's Ripple Effect With New Analytics Tool

BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that tracks how a piece of BuzzFeed content gets shared from one channel to the next. As opposed to only seeing that a story got X tweets, Y Facebook shares and Z Pinterest pins, the tool can show that, hypothetically, a tweet directly led to 20 Facebook shares and 7 Pinterest pins.Called POUND, which stands for Process for Optimizing and Understanding Network Diffusion, the tool is able to trace this cross-platform sharing by tracking an anonymous code included in an article's URL. The tool doesn't expose the identities of the individuals who shared a piece of content, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
News tagged with: #newfronts presentation #including facebook #social channels #ripple effect

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[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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