Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in downtown Manhattan. "But the challenges facing our industry have inspired and energized us. Cond Nast has always been the place where quality content brand safety and engaged audiences have always been unquestioned.""So let me ask you," Norton added. "Do you know where your ads are running?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
News tagged with: #newfronts presentation #fake news #downtown manhattan #challenges facing #engaged audiences

Other Publishing stories related to: 'Cond Nast Swings at Digital and TV in Its NewFronts Pitch'


Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #fake news #downtown manhattan #challenges facing #engaged audiences


Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #ad products #business lines #digital media


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant


How Conde Nast plans to make money from Instagram TV

Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-18 05:01:31 UTC ]
More news stories like this | News stories tagged with: #make money #conde nast


NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson johnson #ad formats #garett sloane


Conde Nast positions itself as the new primetime TV

It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Conde Nast's new global CEO is a former Pandora and Sling TV chief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #digital publishers #media buyers #stay up-to-date #media company


Conde Nast’s digital leadership ranks thin with recent exec departures

The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-10 00:00:00 UTC ]
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TV Upfront and Digital NewFront 2018 Calendar

It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef


Playing catch-up, Conde Nast navigates a tricky digital evolution

The legacy publisher of Vogue and The New Yorker has had to figure out how to scale digitally without tramping on the individuality of its brands. The post Playing catch-up, Conde Nast navigates a tricky digital evolution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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TV Upfront and Digital NewFront 2017 Calendar

TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age

[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv land #discovery communications #handy calendar #media company #stay up-to-date


Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #display advertising #content studios


Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #international editions


Conde Nast Is Looking to Hire a Top Digital Executive

Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital president #conde nast #vanity fair #job openings #direct knowledge #person added


Conde Nast's Golf World Magazine Goes Digital-Only

The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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