Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
Uli Beutter Cohen likes to bake, read Tarot cards, call her mother in Germany and spend time with book lovers on the train. Continue reading at The New York Times
[ The New York Times | 2021-12-31 10:00:14 UTC ]
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Redu, Belgium, was for decades a destination for book lovers. But now more than half of its bookstores have closed. Continue reading at The Washington Post
[ The Washington Post | 2021-12-26 14:43:23 UTC ]
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School book fairs are a source of nostalgia for book lovers, but they're also a lot of work to run. Here are some tips that will help. Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:31:00 UTC ]
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The Book Riot New Release Index allows book lovers to view ALL upcoming book releases in one centralized place. Learn more now! Continue reading at Book Riot
[ Book Riot | 2021-04-01 10:33:00 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Back in 2018, an advert for what seemed like the perfect job for book lovers went viral after Sonu Shivdasani, founder of Soneva luxury holiday resorts, and Philip Blackwell, c.e.o. of Ultimate Library—a company that creates bespoke book collections for hotels and private clients—came up with... Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 23:24:10 UTC ]
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For book lovers, the announcement may feel like background noise, but the ramifications are huge. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 12:57:10 UTC ]
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If you have been into your local bookshop recently, you will have noticed the beginnings of an extraordinary time for readers. We have had our ‘super Tuesday’ where an unprecedented number of books have been released in the lead up to Christmas 2020. The outbreak of COVID-19 resulted in many... Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 06:31:40 UTC ]
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Learn about Byzans, an online book club app that connects fellow readers, and participate in a book club without leaving your home. Continue reading at Book Riot
[ Book Riot | 2020-06-03 10:34:49 UTC ]
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If you’re wondering why rereads are what you most want, the answer is simple: Your brain, much like the rest of you, is tired. Continue reading at The Washington Post
[ The Washington Post | 2020-05-02 12:00:00 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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These are the best books to gift this holiday season, according to book lovers on Goodreads. Continue reading at The Huffington Post
[ The Huffington Post | 2019-12-13 17:33:40 UTC ]
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For book lovers, Small Business Saturday means a trip to the local independent bookstore, many of which invite local authors to hang out and make recommendations. If you’re an audiobook lover you can still support small businesses, and I don’t mean purchasing your audiobooks on compact disc. Ask... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-25 09:48:59 UTC ]
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Take a tour of The Book Loft, a cozy independent bookstore and beacon for book lovers in the middle of Columbus, Ohio's German Village. Continue reading at Book Riot
[ Book Riot | 2019-09-16 10:39:55 UTC ]
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Amazon, apparently intent on fostering the illest of will among book lovers, is opening a store directly across the street from Nashville’s Parnassus Books, an independent bookstore founded by Ann Patchett and Karen Hayes in 2011. (Full disclosure: I visited the store for the first time this... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-26 16:58:35 UTC ]
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This week's picks for L.A. book lovers, from the Leimert Park Book Fair to a celebration of strip malls Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-23 16:50:10 UTC ]
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Book lovers! Sign up for the new L.A. Times Book Club for upcoming author events » The Los Angeles Review of Books and Hauser & Wirth Publishers are bringing a brand-new book fair to Los Angeles next month. LitLit, the Little Literary Fair, will premiere July 20 and 21 at Hauser &... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-25 17:30:00 UTC ]
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In the words of rockers the Breeders, "Summer is ready when you are." And for book lovers, that means the chance to read either outside by the swimming pool (but please use sunscreen) or inside your house, huddled six inches from an air conditioner on full blast. However you like to read,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-10 17:45:00 UTC ]
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Poor working conditions for book editors are ingrained. It’s time for that to change – no matter how much we love our jobsBook editors love their jobs, perhaps more than the average worker. We work diligently with motivated and inspiring peers on projects we are proud of. You may not realise... Continue reading at The Guardian
[ The Guardian | 2019-03-29 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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