The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its sites ad-free. It has already convinced over 11,000 people to hand over some of their demographic information, which it aims to use to better target its sponsored content. The post The Canadian approach to fighting ad blockers: trade ads for user data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-22 00:00:00 UTC ]

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ByteDance promised to sue if the U.S. bans TikTok. Legal experts weigh in on what it means for users

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Anthropic releases Claude 2, a more capable, less gullible AI chatbot

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After layoffs and an AI scandal, CNET's staff is unionizing

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Sponsored Content: how on-demand printing can help publishers break into new markets

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Aligning the User Data That Websites and Apps Collect With What Consumers Expect

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How Bonnier is Finding Success with Branded Content

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Digital Publishers Need a Revenue Revolution

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Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

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Government Requests for Facebook User Data Rose 7% in the Second Half of 2018

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Elaine Kasket: ‘There is no digital rule book for grief’

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Hundreds of millions of Facebook user records exposed on Amazon cloud servers

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‘We are not going to give up’: German publishers continue war with ad blockers

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