U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its sites ad-free. It has already convinced over 11,000 people to hand over some of their demographic information, which it aims to use to better target its sponsored content. The post The Canadian approach to fighting ad blockers: trade ads for user data appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-22 00:00:00 UTC ]
News tagged with:
#user data
#ad blockers
#facebook accounts
#sponsored content
Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social giant
#mobile devices
Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#move designed
If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#universal declaration
#human rights
#put back
Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#recently released
#ad blocking
#working hard
#ben barokas
#lies ahead
#carlos monteiro
#adweek magazine
There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user experience
#huffington post
#ad blockers
There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#growing trend
#online publishing
#ad-blocking software
#british publisher
Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been... Continue reading at AdWeek
[ AdWeek | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge concern
Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#axel springer
#web version
#access content
It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#soft-sell approach
#growing problem
#ad-supported publishers
#publishers including
It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#work appeared
#soft-sell approach
#growing problem
#ad-supported publishers
#publishers including
COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#fever pitch
#long-term damage
#media industries
Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#7% year
#profit warning
#ad revenue
A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#location-based ads
#forrester research
#drive sales
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magnifying glass
For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook data
Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adam shlachter
#technological advances
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone interview
Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World
[ PC World | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading ebooks
A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#audience network
#ad network
#large number
#mobile advertising
Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#audience data
#magazine brands