Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over &ldquo;sponsored content&rdquo;&mdash;more recently called &ldquo;native advertising&rdquo; and once known as & ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
News tagged with: #sponsored content #digital publishing #holy grail

Other Publishing stories related to: 'Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?'

Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #third-party measurement

Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles

Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search results

Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Digital Solutions in India 2018: Making AR and VR Work in Publishing

When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions

How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #marketing partners

Publishers Association Issues Statement on UK VAT for Digital Content

'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #modern world #embrace digital

‘In reality, we are a content company’: Football clubs embrace the role of digital publisher

Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content company #digital publisher #digital consumption

How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishing appeared #holy grail #hollywood reporter #drive subscriptions

Publishers more content with digital transition than authors

Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #book business #early results #digital census #annual tracker #digital evolution

Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World

[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #publish content #content discovery #push notifications

What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #holy grail #content marketing

Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #create content #ad campaign #strategic initiatives #conde nast #social channels

Online Publishers Association Announces Rebrand to Digital Content Next

The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #renewed focus

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Driving the Content Industry Forward: Digital Publishing in Korea 2014

Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #shared interests

How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #printed media #publishing schedule

In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers