[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues. The post These Promotions Draw Advertisers Like Magnets appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Manning joined S&S's flagship imprint in 2016 and was named VP and executive editor in 2022. He succeeds S&S CEO Jonathan Karp, who has held down the role since the 2022 departure of Dana Canedy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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New Voices New Rooms, the collaboration between the New Atlantic Independent Booksellers association and the Southern Independent Booksellers Alliance, kicked off the fall trade show season with a high-energy and productive show that drew 250 booksellers and 137 exhibitors to northern Virginia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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Holman launched Orbit, Hachette Book Group's SFF division, in 2007, publishing such authors as N.K. Jemison and Andrzej Sapkowski. In his new role, he will continue to report to HBG CEO David Shelley, who said the division is currently having its "most successful period ever" following "two... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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Freedom to read, advocacy take center stage at a high-energy, well-attended ALA Annual Conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-05 04:00:00 UTC ]
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Promoting New and Unexpected Crossings: A Conversation with Leonora Djament, by Aitana Bellido Interviews [email protected] Mon, 07/01/2024 - 15:34 Leonora Djament has been editorial director of the Argentine publishing house Eterna Cadencia... Continue reading at World Literature Today
[ World Literature Today | 2024-07-01 20:34:20 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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According to data released by Spotify, users aged 18-34 make up 57% of the platform's audiobook listeners, while television adaptations such as 'Shōgun' and 'The Talented Mr. Ripley' have prompted a surge in demand for specific titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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The v-p and chief diversity officer at Hachette Book Group has been promoted to senior v-p of culture and diversity, equity, and inclusion at both HBG and Hachette UK, effective immediately. She will report to HBG and HUK CEO David Shelley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek
[ AdWeek | 2024-03-27 21:00:35 UTC ]
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The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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When I encounter the question “are you a Witch?” my first response is always, “who is asking, and why?” Perhaps there never has been a more loaded noun in the English language. Depending on who is asking, it can be a compliment. Or preamble to torture. Despite its crowded dictionary entry,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-31 08:50:56 UTC ]
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#english language