Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

Other news stories related to: "Marketing to kids in difficult times"

Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #publishing industry #extra layer #national lockdown #months ago #difficult times #marketing campaigns

Amazon sale drops the Kindle Paperwhite, Echo Dot and Fire tablets for kids to all-time lows

You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget

[ Engadget | 2023-06-21 10:55:36 UTC ]
More news stories like this | News stories tagged with: #kindle #harry potter #follow @engadgetdeals #buying advice #parental controls #internal storage #subscription service #year-long subscription

Amazon's Kindle Paperwhite Kids falls back to an all-time low

Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget

[ Engadget | 2023-02-22 11:58:13 UTC ]
More news stories like this | News stories tagged with: #kindle #buying advice #lowest price #national geographic #alexa skills #one-year subscription #younger set #direct sunlight #easy reading #real paper #six-inch screen #previous model

Time-Tested Kids’ Religious Titles

'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious titles

No Kids' Nonfiction Bestsellers Lists from 'Times,' But Advocates Press On

A recently circulated petition asking the 'New York Times' to introduce three children's nonfiction lists has been declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #connected device #test-and-learn culture #general manager #kroger vp #implement ap #analytic partners #kroger partnered #real time #global pandemic #business disruptions #kroger leverages #watch live #analytics helps

Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #connected device #test-and-learn culture #general manager #kroger vp #implement ap #analytic partners #kroger partnered #real time #global pandemic #business disruptions #live broadcast #kroger leverages #watch live #analytics helps

TV Time Spikes for Kids Stuck at Home During Coronavirus

It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek

[ AdWeek | 2020-03-27 17:50:19 UTC ]
More news stories like this | News stories tagged with: #nielsen #stay home #kids stuck

In difficult times, a surprise bestseller about kindness is bringing people together

Charlie Mackesy’s “The Boy, the Mole, the Fox and the Horse” began as a beloved Instagram account. Continue reading at The Washington Post

[ The Washington Post | 2020-01-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy #surprise bestseller #difficult times

Is ‘Diary of a Wimpy Kid’ more difficult than ‘The Grapes of Wrath’? The flaw in reading levels.

So many kids are told to read at their ‘level.’ But there are problems in the system that assigns them. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #reading levels #wimpy kid

Books Help Kids Navigate Complex Times

An author says books are good tools for teaching children social and emotional learning skills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with: #associate publisher #marie claire #public health #climate crisis #daily newsletter #consumer technology #rolling stone

Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Three books to help kids — and their parents — talk about difficult subjects

Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post

[ The Washington Post | 2019-07-08 13:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging issues #difficult subjects

Taipei 2019: The Fair Opens Amid a Stable Market and an Expanding Kids' Segment

The six-day Taipei International Book Exhibition (TIBE) kicked off on February 12 with participation from 735 publishing houses and a roster of more than 1,000 events to promote reading and book-related activities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote reading #stable market

Canada’s Kids Can Press Finds Rights Interest in Timely Titles at Frankfurt

Toronto-based Kids Can Press reports strong international interest at Frankfurter Buchmesse for the publisher's issue-driven list of upcoming titles. The post Canada’s Kids Can Press Finds Rights Interest in Timely Titles at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #frankfurter buchmesse #frankfurt appeared #post canada

Timely International Publication Credited as Part of Romania’s Stronger Market

A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key markets #romanian publishers #study finds

Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language children #e-book market

US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York.  Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen mclean

Tuesday at Frankfurter Buchmesse: The Markets in Time of Change

Tackling what agent Andrew Wylie calls "a profound moral question" for world publishing and more, The Markets is an issues-driven conference for a sharply relevant business in world dynamics. The post Tuesday at Frankfurter Buchmesse: The Markets in Time of Change appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issues-driven conference #world publishing #frankfurter buchmesse #post tuesday