Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

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Beijing Book Fair 2017: Changing with the Times and Market Demands

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[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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Kids’ market climbs in WBD week

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[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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BEA 2016: It’s Show Time! Kids’ Events on Author Stages: Act II

Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Time Out plans £200m stock market flotation

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[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Is It Time for India’s Book Market to Gain ‘Industry’ Status?

A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

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[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Marketers, It's Time to Rebalance Your Media Scale

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[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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TV's Ad Market Remains Muted in Time Warner Results

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[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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It's Time to Take a Responsive Approach to Content Marketing

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[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Wimpy Kid overall winner at BMS marketing awards

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[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

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[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Transit time is learning time with Headway, now an extra $10 off

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[ PC World | 2023-09-22 08:00:00 UTC ]
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Time Hires Mark Howard as Its New Chief Operating Officer, Ushering in ‘Time 3.0’

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[ AdWeek | 2023-06-12 11:31:44 UTC ]
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Amazon sale slashes the price of Kindle Kids and Fire Kids tablets

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[ Engadget | 2022-08-16 10:01:53 UTC ]
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Time’s up for Time Out as London print edition of magazine to be axed

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[ The Guardian | 2022-04-12 19:02:26 UTC ]
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We’ve Got Your Kids Covered: 20 of the Best Kindle Books for Kids

We're bringing you the 20 best Kindle books for kids. All are either free for all or free with a Kindle Unlimited subscription. Continue reading at Book Riot

[ Book Riot | 2020-06-12 10:33:52 UTC ]
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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

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[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

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[ AdWeek | 2020-03-18 20:43:09 UTC ]
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