Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

Other news stories related to: "Marketing to kids in difficult times"


New Kids' and YA Books: Week of July 29, 2024

Among the books hitting shelves next week are a picture book about finding joy in difficult places, a middle grade fantasy set at a beloved library, a YA mystery following a family reuniting, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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This charming new children’s book uses data viz to teach kids about emotions

Cowritten by Pentagram partner Giorgia Lupi, ‘This is Me and Only Me’ helps kids process their experiences through data. In a new children’s book from Pentagram partner Giorgia Lupi and her coauthor, Madeleine Garner, data collection is presented as a beautiful way for kids (and adults) to... Continue reading at Fast Company

[ Fast Company | 2024-07-22 09:15:00 UTC ]
More news stories like this | News stories tagged with: #children’s book #data collection


What the New York Times Missed: 71 More of the Best Books of the 21st Century

Last week, The New York Times Book Review published a list of the “100 Best Books of the 21st Century.” (Well, so far, obviously. Why not just call it the best books of the last 25 years? Do they know something we don’t? Oh well.) To put it together, the Book Review surveyed “hundreds of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-16 08:56:08 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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‘Frankfurt Kids’: A Children’s Book Conference at the Buchmesse

The 'Frankfurt Kids' program on October 16 will feature issues in children's book publishing, social responsibility and accessibility. The post ‘Frankfurt Kids’: A Children’s Book Conference at the Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-10 21:50:05 UTC ]
More news stories like this | News stories tagged with: #children’s book #children's book #social responsibility #book publishing


God Knows We're a Mess: Religious Books Address Contemporary Times

Burned out. Exhausted. Traumatized. Suffering. Lonely. Angry. Fearful. Grieving. To judge by many religion books on the fall horizon, we're all a mess right now. PW asked four editors and publishers about new books aimed at uplifting people from the spiritual pits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #books aimed #pw asked #religion books


Booktopia Asks for More Time

A self-imposed deadline of June 28 by Booktopia to revive trading of its stock has come and gone, with the struggling Australian online retailer asking for another delay until July 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-28 04:00:00 UTC ]
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Time strikes a deal to funnel 101 years of journalism into OpenAI's gaping maw

Time has joined a growing number of publications to sign a licensing deal with OpenAI. The ChatGPT creator will legally be able to train its large language models on 101 years worth of the storied publication's journalism, as Axios first reported. OpenAI will also have access to real-time... Continue reading at Engadget

[ Engadget | 2024-06-27 14:40:58 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | News stories tagged with: #hachette book #schuster #early august #simon schuster


Board Books, Patterns, and More Great Kids’ Books!

Here are some of the most exciting new children's book out this week, plus board books you should know about! Continue reading at Book Riot

[ Book Riot | 2024-06-25 16:00:00 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Winning the Culture War Against Queer Kids’ Books

I was celebrating the release of my third middle grade novel, The Truth About Triangles, at a recent bookstore event when someone asked me, “How does it feels to write LGBTQ+ stories for young people?” I paused, overwhelmed by the tangle of words this question brought up. But one word stood out.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-17 08:55:17 UTC ]
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A Book Club of Two: The Time I Started a James Joyce Reading Group in College

I’d bought my copy of James Joyce’s Ulysses at a Barnes and Noble in Manhattan in 1999, the summer before I left for college, along with a stack of other novels that I was convinced my much-smarter classmates would have already read. How I even decided which novels those were, I am still not... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-14 08:56:12 UTC ]
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Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
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It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Tech news site Gizmodo sold for third time in 8 years as European publisher Keleops looks to expand

Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News

[ ABC News | 2024-06-04 20:54:20 UTC ]
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Terry Robards, 84, Dies; Lifted Fine Wines in America as a Times Critic

In columns and notably “The New York Times Book of Wine,” he introduced Americans to European and premium domestic varieties in the 1970s and ’80s. Continue reading at The New York Times

[ The New York Times | 2024-06-03 18:35:34 UTC ]
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Buy a lot of Amazon gadgets? You could get 20% off each time

Save a bundle and get rid of old junk by sending an old Kindle, Fire TV, Ring camera, or other device back to Amazon—it’s a win-win. We’ve bought two Kindles for the Aamoth household in the past year and we paid full price for each. We also have, at last count: two ancient Kindle e-book readers... Continue reading at Fast Company

[ Fast Company | 2024-06-03 17:05:00 UTC ]
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Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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