Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]

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Publishing must make room for disabled authors - for its own good

Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian

[ The Guardian | 2020-09-04 14:00:57 UTC ]
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ReBoot Virtual Conference Set for October 13

"ReBoot: Books, Business and Reading," a virtual conference aimed at preparing the publishing industry for 2021, has been set for October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity

Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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Meet the Agent: Regina Brooks

We talk with Serendipity Literary Agency founder Regina Brooks, who has built a roster of award-winning authors and illustrators while remaining committed to making the publishing industry more diverse. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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US publishing revenues dip 4.2% in first half of 2020

The US publishing industry’s revenues are down 4.2% for the year to date, according to the Association of American Publishers' latest StatShot report, although Trade sales in the six-month period held on with a rise of almost 3% compared to the first half of 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 02:12:36 UTC ]
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Sharmaine Lovegrove: ‘You must spend a year in a bookshop before you get a job in publishing’

Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian

[ The Guardian | 2020-08-15 10:00:40 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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What black writers think about the UK's publishing industry – a survey

Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation

[ The Conversation | 2020-07-15 09:57:53 UTC ]
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Michaela Coel plays the first on-screen writer I can relate to | Candice Carty-Williams

I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian

[ The Guardian | 2020-07-11 07:00:06 UTC ]
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Black journalists face challenges that stem from systemic racism

The fallout from recent protests over the killings of George Floyd, Ahmaud Arbery, and Breonna Taylor have reignited long-standing concerns on the part of many Black journalists about their roles in the newsrooms they work in, and the value they are given (or not given) by the media companies... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-09 11:50:34 UTC ]
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What we've learnt about lockdown reading

The past few months have restricted physical access to bookshops, interrupted supply chains and created a raft of logistical complexities for the publishing industry. Even with restrictions easing, traditional consumer marketing and PR are trickier to execute safely. However, our data at The... Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 15:24:03 UTC ]
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Under Newly Elected Chairman, Ebony Board Ousts CEO

The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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The Most Anticipated Debuts of the Second Half of 2020

There’s no doubt COVID-19 has forever changed the world as we know it. A small slice of life that had to shift trajectory is the publishing industry. Debut authors are especially struggling as the books they have worked on for countless years are released into a world without in-person book... Continue reading at Electric Literature

[ Electric Literature | 2020-06-30 11:00:00 UTC ]
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Stuart Emmrich to Step Down as Editor of Vogue.com

[caption id="attachment_175628" align="alignright" width="150"] Stuart Emmrich[/caption] Less than a year after being named editor of Vogue.com, Stuart Emmrich is stepping down from that role, Folio: has confirmed. Emmrich, the former longtime editor of The New York Times' Styles section who... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-29 16:47:32 UTC ]
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Confederate monument enthusiasts targeted my store—and it comically backfired.

I purchased an independent bookstore in Salisbury, North Carolina just six months ago, after taking leave from my career as a foreign service officer with the U.S. Department of State. After tours in Afghanistan, India, and other cities overseas, I was eager to give my four-year-old daughter... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 17:42:00 UTC ]
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Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Reopening your bookshop? You need OODA

Bookshops are currently overwhelmed with advice, support and well-meaning individuals offering ideas and 'tips' on what to do. A few months ago, booksellers might have been considering author events, boosting literacy and how to be greener. Now, the 'strategic space' within which their... Continue reading at The Bookseller

[ The Bookseller | 2020-06-21 18:52:53 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Can #BlackoutBestsellerList be the reckoning the publishing industry needs?

The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian

[ The Guardian | 2020-06-17 10:00:17 UTC ]
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