Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]

Other news stories related to: "Marketing to kids in difficult times"

In the Instagram age, you actually can judge a book by its cover

Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian

[ The Guardian | 2021-04-18 09:00:04 UTC ]
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Sue Hendra & Paul Linnet | 'We wanted to make a moment where the world disappears'

Foreign travel is still a distant dream when I speak to Sue Hendra and Paul Linnet on the anniversary of the first national lockdown, making the setting of their new picture book I Spy Island (Simon & Schuster Children’s Books) impossibly idyllic. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 20:38:45 UTC ]
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Zando Announces Its First Book Acquisition

Zando, launched by former Crown publisher Molly Stern six months ago, announced its first acquisition, a reference guide written by a prominent psychiatrist affiliated with the National Association on Mental Illness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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Stop being ‘nice’, start doing good: 15 steps to doing better

Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 07:18:36 UTC ]
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Collective Book Studios Takes a Different Tack

The two-year-old Oakland, Calif.-based "partnership publisher" is hoping to disrupt the publishing industry's traditional models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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Authors fear the worst if Penguin owner takes over Simon & Schuster

Analysis: if Bertelsmann, owner of Penguin Random House, buys US publisher, writers expect smaller deals and less choice for readersUK watchdog investigates Penguin owner’s Simon & Schuster takeoverJokes circulated online when, in 2013, Penguin and Random House merged: would the new... Continue reading at The Guardian

[ The Guardian | 2021-03-22 23:24:23 UTC ]
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What a Memoir Can Reveal, Even About the Closest of Friends

A few months ago my friend Nick Lyons, long admired for books about his passion for fishing, published a beautiful memoir, Fire in the Straw. Reading the book has underscored, in a personal way, the gap between life and literature that so many of us take for granted. I’m familiar with quite a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-12 09:48:56 UTC ]
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If writing’s got you down, remember that James Patterson’s first book was rejected 31 times.

Unless you’re a disgraced politician, trying to get a book published can be difficult, nerve-wracking, soul-denting work. If you’re anything like me, though, it really helps to hear that rejection is the rule in the publishing industry, rather than the exception. When my novel was out on... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-10 17:04:17 UTC ]
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A novel approach to IR35

Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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Tough times need indie spirit

When I left the publishing industry at the end of 2007, the first Kindle had gone on sale just a month earlier, Apple had not yet launched the iPad and few people in publishing knew what an app was. It was a very different world. Continue reading at The Bookseller

[ The Bookseller | 2021-03-05 11:09:47 UTC ]
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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Writing for likes

Wattpad has increasingly become a very popular platform among young writers. Allowing anyone to share their works and providing a route for aspiring authors to be discovered by the publishing industry, it has become a compelling route for those to looking to develop professionally as a writer... Continue reading at The Bookseller

[ The Bookseller | 2021-02-24 03:00:18 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

[ Digiday | 2021-02-18 05:01:00 UTC ]
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Muslim Voices in Publishing

The idea for Muslim Voices in Publishing was born out of a feeling of loneliness – something that we have all experienced in multitudes over the many months of isolation and social distancing. The past year has been a stark reminder that, in anything we set out to do, there is often a need for a... Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 20:11:39 UTC ]
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Time to detox

One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 15:02:23 UTC ]
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Exposing Audiblegate

A few months ago, the Alliance of Independent Authors (ALLi)’s watchdog desk, which which monitors the self-publishing sector, rates the best and worst ser Continue reading at The Bookseller

[ The Bookseller | 2021-02-07 23:23:58 UTC ]
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Bright moves back into books with Midas

Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 01:26:23 UTC ]
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The remarkable bounce back of New Zealand's magazines

After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian

[ The Guardian | 2021-01-16 19:00:40 UTC ]
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