Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

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Children’s Book Rights: Jon Fosse’s Kids’ Books Go to Bologna

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[ Publishing Perspectives | 2024-03-22 20:31:00 UTC ]
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London: Tom Crewe Wins the Sunday Times’ Young Writer Award

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[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Gerald Levin, the former Time Warner CEO who engineered a disastrous mega-merger, is dead at 84

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[ ABC News | 2024-03-15 09:02:35 UTC ]
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Higher Prices Boost Book Sales in International Markets

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[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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[ Publishing Perspectives | 2024-02-27 17:20:22 UTC ]
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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

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[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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