In the Instagram age, you actually can judge a book by its cover

Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was the unveiling of a cover: the jacket of the forthcoming novel by Sally Rooney.“It’s quite rare that a publisher will reveal a jacket and make such a big deal about who designed it, or even mention who designed it,” says Danny Arter, creative editor of The Bookseller, a magazine reporting on the publishing industry. But in recent years, book cover design has taken on a higher profile, and we may be seeing a new heyday for book design. Related: The Guardian view on the writing business: readers must ultimately benefit | Editorial Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2021-04-18 09:00:04 UTC ]
News tagged with: #vital platform #million-pound signing #celebrity author #prestigious prize #sally rooney #big deal #danny arter #creative editor #magazine reporting #publishing industry #higher profile #guardian view #writing business #book cover

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