Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #publishing industry

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The Morning After: The Amazon Prime Day deals worth your time and money

It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget

[ Engadget | 2023-07-11 11:15:13 UTC ]
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BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian

[ The Guardian | 2023-07-10 14:37:56 UTC ]
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Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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Never Too Young: Why Kids Deserve Queer Friendly Libraries

The kids are more prepared than most adults to understand and expect acceptance for all in school libraries (and beyond!). Continue reading at Book Riot

[ Book Riot | 2023-06-30 10:35:00 UTC ]
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Ordinary People in Extraordinary Times: Life Under Occupation in WWII

Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
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Amazon is selling two Echo Show 5 Kids smart displays for the price of one

If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget

[ Engadget | 2023-06-22 16:30:34 UTC ]
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Video: Watch Elliot Page discuss 'Pageboy' at the L.A. Times Book Club

Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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The ‘New York Times Book Review’ Mixes It Up

Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Los Angeles Times announces 74 job cuts due to economic challenges

The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News

[ ABC News | 2023-06-07 20:06:25 UTC ]
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CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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Amazon Fire Kids tablets are up to 50 percent off right now

Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget

[ Engadget | 2023-06-06 10:35:03 UTC ]
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A Kids' Book Brings Biblical Wisdom to Big Feelings

Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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International Booker Prize Winners on Nostalgia, Translation, and 'Time Shelter'

'Time Shelter,' written by Georgi Gospodinov and translated by Angela Rodel, is the first Bulgarian-language novel to win the prestigious International Booker Prize. The duo spoke with PW about the significance of the award, especially now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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How to watch LeVar Burton at the L.A. Times Book Club

On May 24, actor and author LeVar Burton discusses the State of Banned Books with Times readers in Los Angeles. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-24 20:15:39 UTC ]
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New Books Find Voices of Faith in Fraught Times

Religion publishers address many of the most challenging social issues facing a polarized nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Kirk Cameron, aka right-wing Raffi, has a new kids’ book for Pride Month.

Kirk Cameron has had a tough year, not unlike poor, pregnant Mary. “We tried to go to libraries across the country and we’ve been turned away,” he told a church gathering this week in Charlotte, N.C., of touring his conservative children’s book As You Grow, about a tree SYMBOLIZING FAITH getting... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-17 13:22:18 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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VIZ Manga subscription service releases English chapters the same time Japan gets them

VIZ Media has launched a new service that will make English versions of the latest chapters of select manga titles available to subscribers as soon as they're released in Japan. The service, called VIZ Manga, features manga published by Shogakugan and Shueisha and costs $2 a month. Its current... Continue reading at Engadget

[ Engadget | 2023-05-09 04:57:23 UTC ]
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