Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

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A Banned Book Club Reading Guide for NEW KID by Jerry Craft

Banned books are some of the best to discuss in book clubs. This reading guide to frequently banned book New Kid will help you get started! Continue reading at Book Riot

[ Book Riot | 2023-01-17 11:37:00 UTC ]
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Boris Johnson to publish ‘memoir like no other’ of his time as PM

The book, which so far has no title or publication date, was announced by publisher William Collins, who did not reveal how much Johnson will be paidA memoir by former prime minister Boris Johnson, covering his years as leader, will be published by HarperCollins, it has been announced.The book,... Continue reading at The Guardian

[ The Guardian | 2023-01-16 16:38:43 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Amazon's Kindle Scribe is on sale for the first time, plus the rest of the week's best tech deals

When we weren't distracted by all the cool stuff at CES, we found some pretty great deals on tech that you can buy right now. Amazon's just-released Kindle Scribe, with both reading and writing capabilities, saw its first-ever discount and Razer discounted many of their 2022 Blade 15 gaming... Continue reading at Engadget

[ Engadget | 2023-01-06 19:05:41 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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The Worst Book Titles of All Time

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[ Book Riot | 2023-01-03 11:36:00 UTC ]
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Exclusive cover reveal: Here’s the cover for Edan Lepucki’s Time’s Mouth

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[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
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Protests won't stop Drag Queen Story Time, bookstore owner says

Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC

[ CBC | 2022-12-13 09:00:00 UTC ]
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How to watch Celeste Ng discuss 'Our Missing Hearts' at the L.A. Times Book Club

"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
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Libraries are not interested in hosting readings of Kirk Cameron’s “faith-centered” kids’ book.

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[ Literrary Hub | 2022-12-08 17:19:04 UTC ]
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NPD Books: US Market Underperforming in the Holidays

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[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Of Inward Migration in Apocalyptic Times

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[ Literrary Hub | 2022-12-05 09:52:06 UTC ]
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The New York Times Bestseller List vs. Their Best of List for 2022

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[ Book Riot | 2022-12-01 11:40:00 UTC ]
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For Ukrainian Refugee Kids, Books Offer Hope

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[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

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[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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[ Digiday | 2022-11-22 05:01:00 UTC ]
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