Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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#difficult times
#months ago
#national lockdown
#extra layer
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Christian and Jewish publishers offer children religious messages delivered with joy, humor, and fantasy in time for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Children’s comics were a muted presence at NYCC, compared to a few years ago, but the children themselves were out in force and the floor was still filled with kid-friendly media properties based on comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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#comic con
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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#mobile app
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More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
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#dolly parton
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We spoke with the team behind 'The Stinky Cheese Man and Other Fairly Stupid Tales' about the picture book’s milestone anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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Novelist Silvia Moreno-Garcia discusses "The Daughter of Doctor Moreau" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-27 22:03:43 UTC ]
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The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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Mantel, whose bestselling trilogy on the life of Thomas Cromwell earned her critical acclaim and three bestsellers, died on September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Buckley’s “Has Anyone Seen My Toes?,” a novel about a screenwriter who’s gone off the rails, takes aim at pandemic-fueled neuroses. Continue reading at The Washington Post
[ The Washington Post | 2022-09-04 11:00:00 UTC ]
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Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
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#times book
Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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New devotionals offer a spiritual balm against uncertainty, trauma, and more of today’s biggest challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget
[ Engadget | 2022-08-18 16:44:57 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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The first major review for Breaking History—odious lickspittle Jared Kushner’s memoir about his tenure at the Trump White House—has dropped, and it is a doozy. Published by Broadside Books (a lamentable neocon imprint of Harper Collins which boasts a stable full of prize grievance ponies like... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-17 15:19:36 UTC ]
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