Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]

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Taking a Look At Latinx in Publishing

The two-year-old group looks to build ties within the publishing industry and to promote authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children

In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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BookExpo 2018: WNDB Panel Looks to 'Diversity 2.0'

We Need Diverse Books, the grassroots organization committed to promoting greater inclusivity in children’s literature and the publishing industry, hosted a discussion titled "Life Cycle of a Diverse Book" on June 1, as part of BookExpo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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Fact or friction: the problem with factchecking in the book world

Recent controversies surrounding books by Sally Kohn and Amy Chozick have revealed a system that makes it hard to authenticate the claims of authorsRecent weeks have seen a flurry of conversation about factchecking in the publishing industry. Two high-profile authors have had their work’s... Continue reading at The Guardian

[ The Guardian | 2018-05-16 00:00:00 UTC ]
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Five Industry Tech Consultants Form New Firm

The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Campaigns for Follett, Beard and Kay among BMS autumn award winners

The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: An Introduction to Publishing in Latvia

Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Facebook suddenly cares about news again

Facebook’s ever-changing opinion on which content it will boost in its News Feed is, well, changing yet again. After the company announced only a few months ago that it would de-emphasize content from publishers and brands, meaning news organizations would likely see their Facebook traffic... Continue reading at Fast Company

[ Fast Company | 2018-03-05 00:00:00 UTC ]
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Digiday Research: European publishers’ GDPR fears recede

Digiday found that publishers were more likely to be unconcerned by the GDPR and the ePrivacy Regulation than they were five months ago. The post Digiday Research: European publishers’ GDPR fears recede appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-03 00:00:00 UTC ]
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Amid Sexual Harassment Allegations, PRH Drops An Apologetic Dashner

Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Sales Rep Legend Ted Heinecken Dies at 84

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[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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WI13: Junot Diaz Urges Booksellers to Walk the Talk on Diversity

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[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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Searle speaks about demise of Freight Books

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[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Creative Access calls for publishing mentors

Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Publishers have 'huge opportunity' in content marketing says Chowney

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[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Meredith says Koch brothers will not have control after helping finance Time acquisition

Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues

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[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
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The Real Value Of 'Comp Titles' Is Broader Than You Think

Comp titles, known in the publishing industry interchangeably as “comparative” or “competitive” titles, are a wonky industry Continue reading at HuffPost

[ HuffPost | 2017-11-06 15:15:50 UTC ]
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Eleanor Oliphant campaign among latest BMS winners

The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Frankfurt Book Fair 2017: Macron, Merkel Speak of a Europe United by Culture

The two leaders touched on not only the power of culture to hold Europe together, but also on some issues within the publishing industry, including copyright and digitization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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