Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot
[ Book Riot | 2022-05-06 10:33:00 UTC ]
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Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post
[ The Washington Post | 2022-04-25 11:00:29 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Janelle Monáe was joined by Times columnist Erika D. Smith to discuss her book 'The Memory Librarian' on Saturday at the L.A. Times Book Festival. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-24 17:01:01 UTC ]
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After a few years of virtual ceremonies, the 42nd Los Angeles Times Book Prizes was held in person Friday at USC, kicking off the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-23 04:25:08 UTC ]
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The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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"Theatres of Melancholy," by Patrick Mauriès, presents an alternative history of modern art which makes the case for the importance of a loosely aligned group of painters termed the Neo-Romantics. Continue reading at The Washington Post
[ The Washington Post | 2022-04-19 12:00:00 UTC ]
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Very short stories–also known as flash fiction, micro fiction, drabbles, and the like–are a delightful form of fiction. Start with these. Continue reading at Book Riot
[ Book Riot | 2022-04-19 10:34:00 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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If you're in search of more of the best short stories of all time, start with this list to build your to-read list! Continue reading at Book Riot
[ Book Riot | 2022-04-05 10:32:00 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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If I could, I’d delve into undeservedly forgotten novels, works of intellectual history and biography -- and so much more Continue reading at The Washington Post
[ The Washington Post | 2022-03-30 16:51:25 UTC ]
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Ted Cruz misinterpreted and misrepresented Black children's books as he questioned Ketanji Brown Jackson during her Supreme Court confirmation hearing. Continue reading at The Washington Post
[ The Washington Post | 2022-03-23 17:49:14 UTC ]
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Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget
[ Engadget | 2022-03-22 10:35:35 UTC ]
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With more than 4,000 library workers and advocates expected to attend, library leaders say this week's Public LIbrary Association conference, the largest in-person library gathering since February 2020, feels like a sign of renewal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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In the first event of ABA's Snow Days conference, game designer Jane McGonigal led more than 500 participants in a few rounds of “mental time travel,” in which she asked listeners, among other things, to peer 10 years ahead to everyone's collective future in bookselling, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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Religion children's publishers set their spring releases apart with a clear focus on the rituals and meaning of Easter, Passover, and Ramadan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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