Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]

Other news stories related to: "Marketing to kids in difficult times"

Country Spotlight: Singapore: Educational and STM Publishing

By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this

‘Latinx in Publishing’ Launches in Hispanic Heritage Month

With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
More news stories like this

Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this

Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this

FutureBook Digital Census 2016 launches

The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller

[ The Bookseller | 2016-09-20 00:00:00 UTC ]
More news stories like this

Helping children succeed: how the publishing industry can engage reluctant readers

David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-27 00:00:00 UTC ]
More news stories like this

Online community provides safe space for women writers

A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
More news stories like this

News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
More news stories like this

Fiona Carr Joins IPR License as Senior Sales Manager

With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
More news stories like this

Publishing can help bridge North-South divide

There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this

A shared ambition to bring forth more diverse voices

We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this

Publishing needs freedom of movement, says PRH HR boss

Freedom of movement has undoubtedly helped the economic development of the UK and the publishing industry needs to work to "connect its demand for labour with the supply coming across the world". Continue reading at The Bookseller

[ The Bookseller | 2016-07-13 00:00:00 UTC ]
More news stories like this

Icelandic book trade gets a kick from Euro 2016

Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian

[ The Guardian | 2016-07-07 00:00:00 UTC ]
More news stories like this

What next, after the 'Leave' win?

Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
More news stories like this

Former PRH publicity director Higgins-Galsworthy joins Premier

Former Penguin Random House publicity director Natalie Higgins-Galsworthy has joined creative communications agency Premier to enhance its offering to the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this

S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this

‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco

'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
More news stories like this

Keep calm and expect change

Philip Jones reacts to the result of the EU referendum and considers its impact on the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-25 00:00:00 UTC ]
More news stories like this

Publishing 3.0: The Atomization of the Publishing Industry

[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this