Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a question with which publishers are grappling."For The Beast, it's about whether or not there's an interesting/unique moment for us to use it," Daily Beast President Mike Dyer said in an email. "At the end of the day, if there's a story that we can tell in a unique way and it's well-suited for Facebook Live we'd do it, but we don't prioritize it for its own sake."Mr. Dyer said The Daily Beast is now doing "far fewer" Facebook Live broadcasts than a few months ago, when the platform was starting to catch on with publishers. The company has already pulled the plug on one Facebook Live show, "The Appointment," which focused on men's style, though it still produces a show about cocktails called "Drink Cart" and occasionally airs a show called "Cheat Sheet" when a news event calls for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
News tagged with: #steady stream #months ago

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Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
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Facebook tweaks political ads policy, but not enough to satisfy irate publishers

Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change

A majority of top publishers continue to post live videos to Facebook each month, according to data from Socialbakers. The post Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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As Facebook Live video dreams fade, publishers look again to Twitter

Twitter's approach to promoting and monetizing live video is winning fans among publishers. The post As Facebook Live video dreams fade, publishers look again to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-11 00:00:00 UTC ]
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‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
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Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday

[ Digiday | 2017-06-14 00:00:00 UTC ]
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UK publishers see Facebook Live viewership stagnate

In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-28 00:00:00 UTC ]
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News publisher Attn is crowdsourcing Facebook Live coverage

News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
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Facebook stops paying publishers to stream live video

For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget

[ Engadget | 2017-01-17 00:00:00 UTC ]
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Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
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Publishers brace for what happens if Facebook stops paying for live videos

Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday

[ Digiday | 2016-11-11 00:00:00 UTC ]
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Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday

[ Digiday | 2016-11-09 00:00:00 UTC ]
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Facebook Pays Publishers Over $50 Million to Start Using Live Video

Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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Publishers on Facebook Live: The good, the bad and the bitchy

Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
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Facebook Live video service sees company paying news publishers

Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian

[ The Guardian | 2016-04-06 00:00:00 UTC ]
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‘Super Tuesday 2’ was a big night for publishers streaming live on Facebook

“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday

[ Digiday | 2016-03-16 00:00:00 UTC ]
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Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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