Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Judy Garland once famously instructed us to make the Yuletide gay, and the publishing industry is really doing its part ... Continue reading at Book Riot
[ Book Riot | 2024-12-19 13:00:00 UTC ]
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The holidays are approaching, and, with them, the end of 2024. As we near December’s various holidays and the start of an unpredictable 2025, observant readers will doubtless see that there haven’t been as many new books to list here as usual. This often happens in the publishing industry around... Continue reading at Literrary Hub
[ Literrary Hub | 2024-12-17 09:34:15 UTC ]
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No one has been more central to the publishing industry’s efforts to defend the freedom to read than the Penguin Random House SVP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-17 05:00:00 UTC ]
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The CEO of Serendipity Literary Agency and president of the Association of American Literary Agents is bringing the innovative spirit of an engineer to the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-17 05:00:00 UTC ]
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Many celebrities’ books are actually written by others, the UK writers’ union says, and it’s time they were acknowledgedThe Society of Authors (SoA) is calling on celebrities and the publishing industry to properly acknowledge the writers behind celebrity books, particularly those aimed at... Continue reading at The Guardian
[ The Guardian | 2024-12-10 16:42:22 UTC ]
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Rebellion Developments began life as a video game production studio, but over the past 25 years, it has become a force in the U.K. publishing industry, developing robust businesses around valuable IPs including Judge Dredd and Rogue Trooper. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-10 05:00:00 UTC ]
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His blog, The Shatzkin Files, was an essential read for industry insiders. His observations about the changes digital publishing would bring were prophetic. Continue reading at The New York Times
[ The New York Times | 2024-11-22 22:38:42 UTC ]
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This year’s report, based on 632 responses to our annual survey, reveals the beginnings of a generational shift in publishing, and continuing unease about AI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo. Continue reading at Digiday
[ Digiday | 2024-11-06 05:01:00 UTC ]
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Stewart Collins says support for the Petworth literary festival in West Sussex is growing, and Kathryn Streatfield suggests local events are the solution for a changing festival worldLaura Barton’s piece paints an understandably downbeat picture of where we are now in the world of the literary... Continue reading at The Guardian
[ The Guardian | 2024-10-29 16:25:30 UTC ]
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The United States' book publishing trade in August was up 13.4 percent year over year, and was up 8.1 percent year-to-date. The post AAP StatShot: US Publishing Industry Up 8.5 Percent in August appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-29 15:02:49 UTC ]
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The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost
[ HuffPost | 2024-10-22 15:00:22 UTC ]
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Thousands of books have been publicly challenged and removed from libraries in the past couple of years. Elizabeth Harris, who covers books and the publishing industry for The New York Times, explains how books are being pulled from libraries in a quiet process called weeding. Weeding normally... Continue reading at The New York Times
[ The New York Times | 2024-10-08 09:00:02 UTC ]
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A look at China’s book market data shows signs of post-pandemic recovery, as well as new trends in book sales channels. The post China’s Publishing Industry Seeks New Growth Amid Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-08 00:27:24 UTC ]
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Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian
[ The Guardian | 2024-10-02 16:06:33 UTC ]
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Betsy Lerner has spent decades in the publishing industry. Writing her first novel, “Shred Sisters,” unlocked a completely new side to her creativity. Continue reading at The New York Times
[ The New York Times | 2024-10-01 19:20:03 UTC ]
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Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News
[ ABC News | 2024-08-27 20:22:22 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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The NYT's best books of the century so far, romance bookstores are on the rise, and more publishing industry news. Continue reading at Book Riot
[ Book Riot | 2024-07-14 15:00:00 UTC ]
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