Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
“God made us diverse, but the publishing industry has been monochromatic,” said Joyce Dinkins, director of the writers conference serving diverse communities in the Christian publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2025-05-21 04:00:00 UTC ]
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In a time-crunched world, it’s no surprise that audio is the fastest-growing format in the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2025-05-19 04:00:00 UTC ]
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The publishing industry is stacked with talent, writes PW editorial director Jonathan Segura. And with all the chaos coming out of Washington, this is the time, he writes, for publishers to make the most of that talent and do their best work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2025-05-16 04:00:00 UTC ]
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The US high court hears oral arguments as publishing industry parties file an amicus brief, on school exposure to LGBTQ+ themes. The post Penguin Random House Leads Amicus Brief in LTGBQ+ Books Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2025-04-22 20:46:03 UTC ]
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The US high court hears oral arguments as publishing industry parties file an amicus brief, on school exposure to LGBTQ+ themes. The post Penguin Random House Leads Amicus Brief in LGBTQ+ Books Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2025-04-22 20:46:03 UTC ]
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In an industry ruled by #BookTok trends, Rodrigo Corral has become the publishing industry’s go-to designer by creating an undefinable style. There’s one big thing about Rodrigo Corral that does not initially make sense: The book cover maestro does not have a signature style. Continue reading at Fast Company
[ Fast Company | 2025-04-09 10:00:00 UTC ]
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So many of us are asked about favorite lines from books. I have favorite phrases: for example, “ineluctable modality” garnered from reading Joyce’s Ulysses over 40 years ago. It seems to have relevance in regard to whatever process or system that catches my attention enabling me to think about... Continue reading at Literrary Hub
[ Literrary Hub | 2025-04-09 08:58:35 UTC ]
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Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s... Continue reading at Digiday
[ Digiday | 2025-04-08 13:56:46 UTC ]
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Writers will gather at the Facebook owner’s King’s Cross office in opposition to its use of the LibGen database to train its AI modelsAuthors and other publishing industry professionals will stage a demonstration outside Meta’s London office today in protest of the organisation’s use of... Continue reading at The Guardian
[ The Guardian | 2025-04-03 07:00:26 UTC ]
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Facing publishing industry backlash, Slovakia's government reversed its 23-percent book VAT hike, instead slashing it to 5 percent. The post Slovakia’s Publishers Surprised by a VAT Reduction on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2025-03-11 19:42:53 UTC ]
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Publishers and analysts say popularity of genres like manga and superhero comics is a gateway into readingThe best route to learning to love words in print could well be pictures. This, at least, is the hope of the publishing industry this spring, as it welcomes news that sales of children’s... Continue reading at The Guardian
[ The Guardian | 2025-03-09 14:00:11 UTC ]
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Don’t give in to moral panic, fellas! Here are some tips from my own bumpy literary journeyIf you really want to make a name for yourself, publish comment insisting you’ve been silenced.It happened again last week in a nationwide publication. Under a byline, accompanied by a headshot and the... Continue reading at The Guardian
[ The Guardian | 2025-02-04 14:00:09 UTC ]
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RESPONDING TO THE SECOND TRUMP ADMINISTRATION: Kim Kelly on the how-tos and DOs and DON’Ts of mutual aid • Madeline ffitch on direct action and survival work in the face of fascism • Josh Cook on what the publishing industry can do in the face of authoritarianism. | Lit Hub Politics Matthew... Continue reading at Literrary Hub
[ Literrary Hub | 2025-01-25 11:30:02 UTC ]
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The way our legal system approaches issues of intellectual property must change to meet the novel questions posed by new technology, argues publishing industry analyst Christopher Kenneally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2025-01-14 05:00:00 UTC ]
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The publishing industry can feel like an opaque, black box to aspiring authors, with countless gatekeepers—agents, editors, publicists, book buyers and more—shaping the process behind the scenes. Even established authors can find the sector confusing as they attempt to read the tea leaves behind... Continue reading at Electric Literature
[ Electric Literature | 2025-01-06 12:05:00 UTC ]
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Judy Garland once famously instructed us to make the Yuletide gay, and the publishing industry is really doing its part ... Continue reading at Book Riot
[ Book Riot | 2024-12-19 13:00:00 UTC ]
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