Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Thousands of books have been publicly challenged and removed from libraries in the past couple of years. Elizabeth Harris, who covers books and the publishing industry for The New York Times, explains how books are being pulled from libraries in a quiet process called weeding. Weeding normally... Continue reading at The New York Times
[ The New York Times | 2024-10-08 09:00:02 UTC ]
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A look at China’s book market data shows signs of post-pandemic recovery, as well as new trends in book sales channels. The post China’s Publishing Industry Seeks New Growth Amid Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-08 00:27:24 UTC ]
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Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian
[ The Guardian | 2024-10-02 16:06:33 UTC ]
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Betsy Lerner has spent decades in the publishing industry. Writing her first novel, “Shred Sisters,” unlocked a completely new side to her creativity. Continue reading at The New York Times
[ The New York Times | 2024-10-01 19:20:03 UTC ]
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Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News
[ ABC News | 2024-08-27 20:22:22 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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The NYT's best books of the century so far, romance bookstores are on the rise, and more publishing industry news. Continue reading at Book Riot
[ Book Riot | 2024-07-14 15:00:00 UTC ]
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Costco has been pulling back from book sales for years, hurting the publishing industry. Now, the company reportedly plans to primarily limit book sales to the holiday season, from September to December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
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Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian
[ The Guardian | 2024-05-11 10:00:23 UTC ]
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Reid's blogs, 'Query Shark' and 'Miss Snark,' were widely read destinations for frank commentary on the publishing industry and the querying process. After a more than 20-year career as an agent, she died after a brief illness on April 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-02 04:00:00 UTC ]
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A nonprofit that distributed books for many of the country’s small presses has closed, and the fallout could affect the publishing industry in ways both big and small. Continue reading at The New York Times
[ The New York Times | 2024-04-17 09:03:54 UTC ]
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I was balancing a plate of honeydew in the green room of a book festival when I walked by a white man bemoaning the state of the publishing industry. The man wore a suit, and he spoke to a white woman; both of them looked to be in their 40s. As the man speared a […] The post I Don’t Have To... Continue reading at Electric Literature
[ Electric Literature | 2024-03-27 11:05:00 UTC ]
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'Publishers Weekly' and the publishing industry mourn the loss of the "literary kingmaker," who died March 17 at age 90. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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If you want to understand the power map of the publishing industry, just look at this event’s floor plan. Continue reading at The New York Times
[ The New York Times | 2024-03-15 16:28:30 UTC ]
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'We ask politicians on all sides to recognize the publishing industry’s economic value,' says the Publishers Association's Dan Conway. The post LBF: UK Publishing’s Impact Worth £11 Billion, New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Novelist Jacinda Townsend and writer James Bernard Short join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the movie American Fiction, which is based on the novel Erasure by Percival Everett. Townsend and Short discuss how the film addresses race in the publishing industry via... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-08 09:08:33 UTC ]
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