Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Forefront Books and the Frederick Douglass Family Initiatives are teaming up to form Frederick Douglass Books, a publishing imprint meant to “establish a pathway for Black and Brown authors” into the publishing industry, the two organizations announced in a press release last week. The imprint... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-16 13:04:40 UTC ]
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Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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David Unger, director of the Publishing Certificate Program at the City College of New York, highlights how Black Lives Matter woke up the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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The publishing industry faces continuing supply chain issues and paper shortages, while another set of challenges has appeared in early 2022, in the form of employee resignations and work-life balance issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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As the UK publishing industry prepares for its annual encounter with many colleagues from other markets, a look at UK book business diversity. The post Heading to London Book Fair: Diversity in UK Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-01 19:24:36 UTC ]
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Since 2011, all my book editors have been white. Why wouldn’t I want another perspective on the characters I invent?Until a few years ago, only publishing industry insiders would have understood the role of the sensitivity reader. Then came American Dirt. The Jeanine Cummins novel sold to a US... Continue reading at The Guardian
[ The Guardian | 2022-03-08 09:00:06 UTC ]
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Shabby Road, a Beatles tribute band formed by members of the publishing industry, are to hold a fundraising concert for the National Literary Trust this spring, following their sell-out debut gig for the charity in 2019. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 11:57:55 UTC ]
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The final 2021 report from the Association of American Publishers shows December up 2.8 percent over December 2020, at US$1.1 billion. The post AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-26 16:01:07 UTC ]
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The publishing industry is booming. According to Publishers Weekly, sales of print books rose 8.9% in 2021, selling 825.7 million units, up from 757.9 million in 2020. This is the second year in a row to see a similar sales jump; in 2020, sales were up 8.2% from 2019, in which 693.7 million... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-12 19:07:42 UTC ]
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IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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I was 10 years old when I read my first crime fiction novel. A charity shop copy of Agatha Christie’s 1935 Death in the Clouds, gifted from my gran. For the 38 years since I have devoured crime fiction and thrillers. And I am not alone. In the UK in June 2020, the publishing industry saw a crime... Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 22:50:13 UTC ]
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Penguin Random House worldwide chief executive Markus Dohle says he is "optimistic" about the future of the publishing industry, claiming "it's the best time in this business since Gutenberg invented the printing press". Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 11:07:03 UTC ]
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The publishing industry needs to collaborate in order to improve its sustainability, because the size of the challenge is “so enormous” FutureBook audiences were told today. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 06:42:09 UTC ]
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After iOS 14 shook up the iPhone’s interface with stackable widgets and an app library, iOS 15 at launch didn’t seem so dramatic. Given that several major features, like SharePlay, were delayed, little seemed different from the public beta. But now, with iOS 15.1, everything seems to be in full... Continue reading at Engadget
[ Engadget | 2021-11-12 15:00:30 UTC ]
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A number of those working within the publishing industry are turning to podcasts to demystify the trade and share their career advice. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 11:00:36 UTC ]
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Hosted annually by the ECPA, 2021’s Art of Writing took place virtually from Sept. 30—Nov. 4 with webinars touching on the need for authentic representations of diverse people, the impacts of Covid-19 on writers, and other challenges within the Christian publishing industry today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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The Bookseller‘s recent Climate Issue (October 15th) successfully addressed the intertwined problem of commercial and environmental sustainability from a range of perspectives. This is vital to encourage broad engagement and hopefully commitment to change. But is the action the publishing... Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 20:27:36 UTC ]
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My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As... Continue reading at The Guardian
[ The Guardian | 2021-10-28 19:33:32 UTC ]
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Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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