Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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#digital media
Citing 'harms to content publishers and creators,' the Authors Guild throws its support behind the antitrust lawsuit of Google. The post The US Authors Guild Applauds the Google Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 07:35:16 UTC ]
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The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
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It's Friday, which means it's time for another roundup of the week's best tech deals. Today we're seeing good prices on Google's Pixel 7 and Pixel 7 Pro phones, a couple of all-time lows on the 10.2-inch iPad and iPad mini and a sweeping sale on Nintendo Switch games, among other discounts on... Continue reading at Engadget
[ Engadget | 2023-01-13 16:39:02 UTC ]
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BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Lit Hub is excited to feature a new series from Poets.org: “enjambments,” a monthly interview series with new and established poets. This month, they spoke to Robin Coste Lewis, the author of To the Perfect Realization of Helplessness (Alfred A. Knopf, 2022) and Voyage of the Sable Venus (Alfred... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-12 09:56:26 UTC ]
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I was halfway through my book tour when the pain started. Sharp, but strangely light; like the nub of a feather lodged in my right side. Must be all that signing with my right hand, I joked to my husband, who was traveling with me, along with our two dogs. A six-week book tour of […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-12 09:54:19 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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A representative for unionized employees called negotiations with the publisher 'disheartening,' and said that there are no bargaining sessions planned after latest proposal rejection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Peter Orner's 'Still No Word From You' melds memoir and criticism and, in the process, brings reading to life as a multi-sensory, communal experience. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-28 15:00:54 UTC ]
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On May 13, I finally got to read my wayward science fiction story “It Is the Voice That Unnerves Me” in The Dread Machine. I had been submitting the story since the spring of 2019, and had thought many times about consigning it to the “retired” list. I knew every word, sentence and section break... Continue reading at Electric Literature
[ Electric Literature | 2022-10-20 11:05:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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ALA says it is “developing guidance” for libraries and library workers and working with other organizations to “oppose any efforts to limit access to constitutionally protected information or limit privacy protections” for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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The government’s bid to block Penguin Random House’s acquisition of rival Big Five publisher Simon & Schuster gets underway today, with opening arguments before judge Florence Pan in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
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Being able to play modern, high-quality video games on just about any kind of PC is the big pitch of the handful of cloud gaming services out there. Using a subscription model, these services allow people with a strong internet connection to tap remote servers in order to play video games of... Continue reading at PC World
[ PC World | 2022-07-29 10:30:00 UTC ]
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