Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
While science fiction is often preoccupied with the threat of artificial intelligence successfully imitating human intelligence, researchers say a bigger danger right now is people using the technology to imitate one another. A recent survey from the University College of London ranked deepfakes... Continue reading at AdWeek
[ AdWeek | 2020-08-05 21:14:18 UTC ]
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Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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The past few months have restricted physical access to bookshops, interrupted supply chains and created a raft of logistical complexities for the publishing industry. Even with restrictions easing, traditional consumer marketing and PR are trickier to execute safely. However, our data at The... Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 15:24:03 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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There’s no doubt COVID-19 has forever changed the world as we know it. A small slice of life that had to shift trajectory is the publishing industry. Debut authors are especially struggling as the books they have worked on for countless years are released into a world without in-person book... Continue reading at Electric Literature
[ Electric Literature | 2020-06-30 11:00:00 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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I want to acknowledge that my experience as a South Asian is not the same as those of Black people in this country. Although it’s important to note that we may have some shared experiences, the current BLM protests are about Black Lives, and it’s crucial to know the difference. However, the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:31:29 UTC ]
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As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian
[ The Guardian | 2020-06-11 09:44:22 UTC ]
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I am a Black author and publisher in an industry that is dominated by white people. Black Lives Matter is not a hashtag. It is a movement that will carry on until we have seen real change. It is being said time and time again but there is still not enough representation in the publishing... Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 01:22:51 UTC ]
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Author Dorothy Koomson has written an open letter to the publishing industry, in which she describes it as a “hostile environment for Black authors”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 06:37:48 UTC ]
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Frontline booksellers are the first people customers see when they set foot in bookstores across America, and are among the most vulnerable workers in the publishing industry. This is what their world looks like now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Cultural Cross Sections Taylor Hickney In this profile, one of Marie-Helene Bertino’s students at the New School provides a personal glimpse of the author, whose new novel, Parakeet, was published June 2. On the evening of the National Book Awards,... Continue reading at World Literature Today
[ World Literature Today | 2020-06-04 19:40:55 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Cultural Cross Sections Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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Pandemic Dispatches Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has made... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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This year’s BookExpo Children’s Book & Author Dinner took place via Facebook Live, where more than 700 booksellers and others viewed in real time a diverse group of authors, ranging from the iconic Judy Blume to younger voices such as Kwame Mbalia and Raj Haldar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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