Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Air traffic is picking back up after dropping dramatically amid the COVID-19 pandemic, and more people need to get from an airport to where they're going. To make things a little easier for airline passengers, Uber is rolling out a bunch of tools centered around airport rides.The Uber Reserve... Continue reading at Engadget
[ Engadget | 2021-10-06 13:54:52 UTC ]
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An in-depth report into the publishing industry, and how accessible it is to those with disabilities, shows there is much work to do to make the book trade truly reflective of society Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 08:40:19 UTC ]
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Reedsy's Thao Nguyen reflects on some of the benefits and challenges of being your own boss. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 12:07:00 UTC ]
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You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company
[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Awards celebrating figures from across the publishing industry have been announced at the Booksellers Association Conference, with recognition for Gardners and Headline's Caitlin Raynor among others. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 02:38:56 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, The post 2021 Top Women in Media Awards Luncheon appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, 2021 in New York City. Join your industry peers, the Folio: and AdMonsters Team, and a few surprise guests to celebrate the honorees and all of their... Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better". Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 01:23:23 UTC ]
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A government proposal to ease restrictions on the sale of imported cultural works risks harming a world-class industryThe hoopla around the release of Sally Rooney’s new novel on Tuesday – with bookshops opening early, and queues of shoppers eager to lay their hands on Beautiful World, Where Are... Continue reading at The Guardian
[ The Guardian | 2021-09-07 18:00:33 UTC ]
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The polite, white middle-class mass that encompasses most of the publishing industry doesn’t hold prejudice against foreigners, probably voted Remain, and yet they will still shut the door in your face. If you’re not British and middle-class, the chances are that you won’t understand the subtle... Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 06:45:54 UTC ]
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While the publishing industry had a relatively stable 2020 and a pretty sunny 2021 thus far, we are definitely not out of the woods yet, not with the mutating virus around. For Hong Kong/China print manufacturers, pandemic-induced challenges outside of their control are hampering the efforts to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Representation matters. Last year, using the 2020 Arthur C. Clarke Award submission list, I wrote about the problems facing the genre publishing industry here in the UK. Since then, using the same methodology, we’ve collated the data from 2013 through 2020 to look for progress. We could have... Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 19:02:10 UTC ]
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Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic
[ The Atlantic | 2021-06-02 09:00:00 UTC ]
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Joel Friedlander, the author, blogger, book designer, publisher, and publishing industry consultant, died on May 7 of cancer. He was 73. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian
[ The Guardian | 2021-04-18 09:00:04 UTC ]
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Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 07:18:36 UTC ]
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The two-year-old Oakland, Calif.-based "partnership publisher" is hoping to disrupt the publishing industry's traditional models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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Analysis: if Bertelsmann, owner of Penguin Random House, buys US publisher, writers expect smaller deals and less choice for readersUK watchdog investigates Penguin owner’s Simon & Schuster takeoverJokes circulated online when, in 2013, Penguin and Random House merged: would the new... Continue reading at The Guardian
[ The Guardian | 2021-03-22 23:24:23 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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