Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
The publishing industry is booming. According to Publishers Weekly, sales of print books rose 8.9% in 2021, selling 825.7 million units, up from 757.9 million in 2020. This is the second year in a row to see a similar sales jump; in 2020, sales were up 8.2% from 2019, in which 693.7 million... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-12 19:07:42 UTC ]
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IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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I was 10 years old when I read my first crime fiction novel. A charity shop copy of Agatha Christie’s 1935 Death in the Clouds, gifted from my gran. For the 38 years since I have devoured crime fiction and thrillers. And I am not alone. In the UK in June 2020, the publishing industry saw a crime... Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 22:50:13 UTC ]
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Penguin Random House worldwide chief executive Markus Dohle says he is "optimistic" about the future of the publishing industry, claiming "it's the best time in this business since Gutenberg invented the printing press". Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 11:07:03 UTC ]
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The publishing industry needs to collaborate in order to improve its sustainability, because the size of the challenge is “so enormous” FutureBook audiences were told today. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 06:42:09 UTC ]
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After iOS 14 shook up the iPhone’s interface with stackable widgets and an app library, iOS 15 at launch didn’t seem so dramatic. Given that several major features, like SharePlay, were delayed, little seemed different from the public beta. But now, with iOS 15.1, everything seems to be in full... Continue reading at Engadget
[ Engadget | 2021-11-12 15:00:30 UTC ]
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A number of those working within the publishing industry are turning to podcasts to demystify the trade and share their career advice. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 11:00:36 UTC ]
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Hosted annually by the ECPA, 2021’s Art of Writing took place virtually from Sept. 30—Nov. 4 with webinars touching on the need for authentic representations of diverse people, the impacts of Covid-19 on writers, and other challenges within the Christian publishing industry today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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The Bookseller‘s recent Climate Issue (October 15th) successfully addressed the intertwined problem of commercial and environmental sustainability from a range of perspectives. This is vital to encourage broad engagement and hopefully commitment to change. But is the action the publishing... Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 20:27:36 UTC ]
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My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As... Continue reading at The Guardian
[ The Guardian | 2021-10-28 19:33:32 UTC ]
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Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Air traffic is picking back up after dropping dramatically amid the COVID-19 pandemic, and more people need to get from an airport to where they're going. To make things a little easier for airline passengers, Uber is rolling out a bunch of tools centered around airport rides.The Uber Reserve... Continue reading at Engadget
[ Engadget | 2021-10-06 13:54:52 UTC ]
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An in-depth report into the publishing industry, and how accessible it is to those with disabilities, shows there is much work to do to make the book trade truly reflective of society Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 08:40:19 UTC ]
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Reedsy's Thao Nguyen reflects on some of the benefits and challenges of being your own boss. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 12:07:00 UTC ]
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You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company
[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Awards celebrating figures from across the publishing industry have been announced at the Booksellers Association Conference, with recognition for Gardners and Headline's Caitlin Raynor among others. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 02:38:56 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, The post 2021 Top Women in Media Awards Luncheon appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, 2021 in New York City. Join your industry peers, the Folio: and AdMonsters Team, and a few surprise guests to celebrate the honorees and all of their... Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better". Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 01:23:23 UTC ]
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A government proposal to ease restrictions on the sale of imported cultural works risks harming a world-class industryThe hoopla around the release of Sally Rooney’s new novel on Tuesday – with bookshops opening early, and queues of shoppers eager to lay their hands on Beautiful World, Where Are... Continue reading at The Guardian
[ The Guardian | 2021-09-07 18:00:33 UTC ]
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