Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Unless you’re a disgraced politician, trying to get a book published can be difficult, nerve-wracking, soul-denting work. If you’re anything like me, though, it really helps to hear that rejection is the rule in the publishing industry, rather than the exception. When my novel was out on... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-10 17:04:17 UTC ]
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Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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When I left the publishing industry at the end of 2007, the first Kindle had gone on sale just a month earlier, Apple had not yet launched the iPad and few people in publishing knew what an app was. It was a very different world. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 11:09:47 UTC ]
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While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Wattpad has increasingly become a very popular platform among young writers. Allowing anyone to share their works and providing a route for aspiring authors to be discovered by the publishing industry, it has become a compelling route for those to looking to develop professionally as a writer... Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 03:00:18 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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The idea for Muslim Voices in Publishing was born out of a feeling of loneliness – something that we have all experienced in multitudes over the many months of isolation and social distancing. The past year has been a stark reminder that, in anything we set out to do, there is often a need for a... Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 20:11:39 UTC ]
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One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 15:02:23 UTC ]
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Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian
[ The Guardian | 2021-02-01 19:04:34 UTC ]
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Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 01:26:23 UTC ]
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Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller
[ The Bookseller | 2021-01-07 21:52:12 UTC ]
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The release of “Consent” put France’s literary establishment under a harsh spotlight. The publishing industry is grappling with a nation that it resembles less and less. Continue reading at The New York Times
[ The New York Times | 2021-01-03 16:49:48 UTC ]
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Bloomsbury founder and chief executive Nigel Newton and former Children's Laureate Anthony Browne have been awarded CBEs for services to the publishing industry and to literature respectively in the New Year's Honours list. Continue reading at The Bookseller
[ The Bookseller | 2020-12-30 02:25:11 UTC ]
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Publishing industry veteran Roland Elgey died recently at his home in Scottsdale, Ariz., after an 18-month battle with colorectal cancer. He was 65. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-29 05:00:00 UTC ]
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With our regular newsletter author on a much-needed holiday break, today we begin a week-long series highlighting some of our favorite stories of the year. We’ll remind you of exemplary reporting on Covid-19 and racial justice, and reprise some of our own favorite work from CJR. But first up,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-14 13:48:57 UTC ]
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In light of last week’s Penguin ethnicity pay gap report, their first-ever following in the footsteps of Hachette’s 2019 iteration, it seems like the perfect moment to reconsider the publishing industry’s approach to those vague, catch-all acronyms and terms that are so often used... Continue reading at The Bookseller
[ The Bookseller | 2020-12-10 06:31:16 UTC ]
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