Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
While its natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
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Although book historian Martyn Lyons has already published a half-dozen titles about books and reading, he still uncovered surprises about the subject while researching his forthcoming Books: A Living History, an illustrated overview of books in every form as well as the growth of the publishing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:39 Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Arts editor Will Gompertz's second report into the impact of technology on the publishing industry Continue reading at BBC News
[ BBC News | 2011-06-29 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 23/05/2011 - 09:40 The takeover of Waterstone's by Alexander Mamut is cause for celebration among the publishing industry, Faber c.e.o. Stephen Page has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 18/03/2011 - 14:52 Lonely Planet general manager for Asia Pacific Richard Samson has died today [18th March], following a battle with a terminal illness. Samson started in his latest role in Lonely Planet's Melbourne head office in June... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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