Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
The Finns’ love of books has bolstered the publishing industry in spite of global economic challenges. Read our interviews with prominent Finnish publishing pros. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-17 00:00:00 UTC ]
More news stories like this
It’s almost here, the publishing industry’s annual literary Oktoberfest: the Frankfurt Book Fair. This year’s edition officially kicks off on October 10, with more than 150,000 professional visitors representing some 7,500 companies and 110 countries expected to gather to trade rights, network,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
More news stories like this
In a move that could reshape the publishing industry, a federal judge has approved a settlement with three of the nation's largest book publishers over alleged collusion in the pricing of ebooks. Continue reading at AllThingsD
[ AllThingsD | 2012-09-07 00:00:00 UTC ]
More news stories like this
John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
More news stories like this
Sen. Charles Schumer wrote in an op-ed that the Department of Justice's lawsuit could 'wipe out the publishing industry as we know it.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-20 00:00:00 UTC ]
More news stories like this
Despite challenges faced by the publishing industry and past predictions, the written word has not seen its last day Continue reading at The Atlantic
[ The Atlantic | 2012-06-20 00:00:00 UTC ]
More news stories like this
Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this
By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this
Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic
[ The Atlantic | 2012-04-17 00:00:00 UTC ]
More news stories like this
Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York
[ Crains New York | 2012-04-14 00:00:00 UTC ]
More news stories like this
Alleged collusion aside, the publishing industry's agency pricing model may actually protect the long-term interests of everyone in the ebook value chain. Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
More news stories like this
Apple responds to antitrust charges: "The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry." Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
More news stories like this
Not that we were expecting Apple and Macmillan to simply fess up and say, "you're right, totally tried to circumvent the free market," but both companies have come out swinging pretty hard against the allegations of price fixing. Apple has rejected the charges, calling them "simply not true." A... Continue reading at Engadget
[ Engadget | 2012-04-13 00:00:00 UTC ]
More news stories like this
CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (A ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
More news stories like this
After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems... Continue reading at AdWeek
[ AdWeek | 2012-02-10 00:00:00 UTC ]
More news stories like this
As Barnes & Noble fights for its future, the publishing industry is holding its breath. Continue reading at The New York Times
[ The New York Times | 2012-01-29 00:00:00 UTC ]
More news stories like this
While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this
Fear that Amazon will come to dominate the bookselling market is nothing new in the publishing industry. But last week, as booksellers continued to decry the companys price check app (which could be used to access prices on booksellers sideline items, like toys and DVDs) and as information... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this
The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this
Written By: Graeme Neill Publication Date: Thu, 13/10/2011 - 09:02 The UK is the worst country for protecting its high street chains, which are essential for the long-term health of the book trade, the chief executive of Hachette Livre has claimed. Arnaud Nourry was speaking yesterday (12th... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this