Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Can a Spotify-like service created by ex-Googlers shake up the publishing industry? Continue reading at Wired
[ Wired | 2013-09-05 00:00:00 UTC ]
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Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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There’s still no more relevant topic of debate in the publishing industry than the future of the physical book versus the exponentially growing influence of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget
[ Engadget | 2013-08-08 00:00:00 UTC ]
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A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company
[ Fast Company | 2013-07-30 00:00:00 UTC ]
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For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Pearson PLC's book publishing business, Penguin Group, has agreed to pay $75 million to settle a dispute in the U.S. over the way it priced electronic books, drawing to a close an investigation into the publishing industry's ebook pricing tactics. Continue reading at AllThingsD
[ AllThingsD | 2013-05-22 00:00:00 UTC ]
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After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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E-books are affecting bargain books, like everything else in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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The Finns’ love of books has bolstered the publishing industry in spite of global economic challenges. Read our interviews with prominent Finnish publishing pros. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-17 00:00:00 UTC ]
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It’s almost here, the publishing industry’s annual literary Oktoberfest: the Frankfurt Book Fair. This year’s edition officially kicks off on October 10, with more than 150,000 professional visitors representing some 7,500 companies and 110 countries expected to gather to trade rights, network,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
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In a move that could reshape the publishing industry, a federal judge has approved a settlement with three of the nation's largest book publishers over alleged collusion in the pricing of ebooks. Continue reading at AllThingsD
[ AllThingsD | 2012-09-07 00:00:00 UTC ]
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John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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Sen. Charles Schumer wrote in an op-ed that the Department of Justice's lawsuit could 'wipe out the publishing industry as we know it.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-20 00:00:00 UTC ]
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Despite challenges faced by the publishing industry and past predictions, the written word has not seen its last day Continue reading at The Atlantic
[ The Atlantic | 2012-06-20 00:00:00 UTC ]
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Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic
[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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