Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
A reader explains why working in the publishing industry made him appreciate the value of a book more. Continue reading at Book Riot
[ Book Riot | 2020-03-17 10:35:25 UTC ]
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The growing impact of the coronavirus pandemic on the publishing industry came into view this week as some independent bookstores reported slowing sales and the number of book festival and author tour cancellations rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
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[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
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Among this week’s notable deals is the seven-figure sale of a debut novel titled The Other Black Girl. The send-up of the publishing industry, by a former Knopf assistant editor, was pitched as Get Out meets Younger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Below is a collection of articles that respond to American Dirt, consider the injustices of the publishing industry’s Big Five, and highlight books by Chicanx and Latinx writers. ¤ A reading list assembled from these articles: The Poet X by Elizabeth Acevedo Heart Like a Window, Mouth Like a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-14 19:23:11 UTC ]
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Boris Johnson | Marmalade years | US publishing industry | Quick crossword | Roysters crispsIt’s all very well Labour demanding an inquiry into who paid for Boris Johnson’s Caribbean holiday (Report, 14 February), but what I should really like to know is when will the Independent Office for... Continue reading at The Guardian
[ The Guardian | 2020-02-14 17:21:53 UTC ]
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Critics of "American Dirt" invited Oprah Winfrey on Wednesday to discuss "#DignidadLiteraria and other Latinx groups and the publishing industry that has systematically erased us." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-13 04:43:13 UTC ]
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The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
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The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
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THE CONTRETEMPS OVER Jeanine Cummins’s American Dirt revolves around a narrative of a publishing industry eager for blockbusters, white authors who inhabit the stories of marginalized people, and embarrassment when the multiple flaws and tone-deaf passages of the hyped-up book are exposed.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-05 18:00:58 UTC ]
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Children’s book publisher Lee & Low Books, a minority-owned company that focuses on multicultural literature, recently released the results of a survey geared towards finding out one thing: What do the numbers say about the widely perceived lack of diversity in the publishing world? The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-29 21:40:46 UTC ]
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As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. The post The Guardian is the latest old-line publisher to reach outside the business for a CEO appeared first... Continue reading at Digiday
[ Digiday | 2020-01-16 05:01:09 UTC ]
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The publishing industry mourns Ram Dass, the bestselling author of ‘Be Here Now’ and other books on spirituality, following his recent death at age 88. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
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There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at Digiday
[ Digiday | 2020-01-07 05:01:49 UTC ]
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In the 2010s, the publishing industry finally wrestled with its problems with diversity. Continue reading at HuffPost
[ HuffPost | 2019-12-22 13:00:22 UTC ]
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Picador commissioning editor Kishani Widyaratna (pictured) and Influx Press co-founder Kit Caless have launched a fundraiser for people in the publishing industry to donate money to the Trussell Trust with nearly £4,000 raised within five hours. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 19:29:32 UTC ]
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Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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Discover the opportunities in buying and selling rights in Sharjah and the wider Arab Market at this free half-day seminar on Thursday 5 December 2019. The day, which forms part of The London Book Fair Market Focus Professional Programme will feature a fantastic line-up of speakers looking at... Continue reading at British Council global
[ British Council global | 2019-11-20 11:14:33 UTC ]
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At the 70th National Book Awards, held again this year at Cipriani Wall Street in lower Manhattan on Wednesday night, LeVar Burton presided over a smoothly run evening attended by a typically ebullient and dapper publishing industry crowd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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