Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Publishing industry sales rose 3.5% in the first two months of 2020 over the same period in 2019, according to data supplied to the AAP by 1,361 publishers for the organization’s StatShot report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Could the coronavirus crisis and the UK lockdown be offering the publishing industry a glimpse into a world without bookshops? Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 02:18:22 UTC ]
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Publishing industry sales had a nice start to 2020, rising 3.5% through February, according to AAP's StatShot program. Sales of adult books were up 2.9%, and sales in the children/young adult rose 6.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 17:49:26 UTC ]
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For the first time, a spate of new and forthcoming titles written by people with disabilities across the United States suggests that the publishing industry may finally be amplifying their voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian
[ The Guardian | 2020-03-26 16:00:31 UTC ]
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A lot has happened since I wrote to you last week about the rapid spread of COVID-19, its impact on all of us in publishing and our continued commitment to serve you. As I stated then, Folio: will keep our promise to seek out positive stories on how our community can get through this... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-26 13:00:37 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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The publishing industry looks for the way forward–in a world in which what's truly essential simply may not include physical bookselling for a time. The post Weekend Reality Check: Our Bookstores and What’s ‘Essential’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-23 14:30:16 UTC ]
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Mlawer, one of the most recognized and respected people in the Hispanic publishing industry in the U.S., died on March 21; 'PW' Spanish-language editor Leyhla Aquile, who worked with Mlawer, offers a tribute. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-23 04:00:00 UTC ]
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A reader explains why working in the publishing industry made him appreciate the value of a book more. Continue reading at Book Riot
[ Book Riot | 2020-03-17 10:35:25 UTC ]
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The growing impact of the coronavirus pandemic on the publishing industry came into view this week as some independent bookstores reported slowing sales and the number of book festival and author tour cancellations rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
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[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
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Among this week’s notable deals is the seven-figure sale of a debut novel titled The Other Black Girl. The send-up of the publishing industry, by a former Knopf assistant editor, was pitched as Get Out meets Younger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Below is a collection of articles that respond to American Dirt, consider the injustices of the publishing industry’s Big Five, and highlight books by Chicanx and Latinx writers. ¤ A reading list assembled from these articles: The Poet X by Elizabeth Acevedo Heart Like a Window, Mouth Like a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-14 19:23:11 UTC ]
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Boris Johnson | Marmalade years | US publishing industry | Quick crossword | Roysters crispsIt’s all very well Labour demanding an inquiry into who paid for Boris Johnson’s Caribbean holiday (Report, 14 February), but what I should really like to know is when will the Independent Office for... Continue reading at The Guardian
[ The Guardian | 2020-02-14 17:21:53 UTC ]
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Critics of "American Dirt" invited Oprah Winfrey on Wednesday to discuss "#DignidadLiteraria and other Latinx groups and the publishing industry that has systematically erased us." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-13 04:43:13 UTC ]
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The "American Dirt" uproar is prompting the book industry to review, reenforce, and revamp plans to become more diverse and inclusive. The publishing industry is predominantly run by white women, according to a new study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 17:29:22 UTC ]
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