Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Sunny Singh reflects on how far the Jhalak Prize and the publishing industry have come since the award was founded, and how far there is to go. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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Five years after a report into the trade that induced many measures to change the publishing industry, a new text will assess the current state of play. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The leading provider of publishing services celebrates 50 years of delivering excellence to the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Using data scraping, network analysis, and machine learning, the Science Fiction Concept Corpus includes more than 2,600 books written since 1900. Here's what we found. Continue reading at Wired
[ Wired | 2019-02-18 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
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It is “absolutely the responsibility” of the publishing industry to inspire and empower the next generation, Dialogue Books publisher Sharmaine Lovegrove has said, while urging the trade to ensure inclusivity in the workplace is "the norm, and not just a trend". Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times
[ The New York Times | 2018-11-14 00:00:00 UTC ]
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The global rash of phishing targeted towards the publishing industry is continuing after the Frankfurt Book Fair, with at least one targeted company calling on the New York attorney general to mount an investigation, The Bookseller has learned. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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This 11-year old girl demands more diversity for children’s books, which are overwhelmingly about “white boys and their dogs.” The lessons of Fenty Beauty and Black Panther have not yet trickled down to the world of children’s books. Apparently, the publishing industry has not yet realized that... Continue reading at Fast Company
[ Fast Company | 2018-10-24 00:00:00 UTC ]
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Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget
[ Engadget | 2018-10-24 00:00:00 UTC ]
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The shortlists for this year’s FutureBook Awards are to be announced at the Frankfurt Book Fair, with Pan Macmillan managing director Anthony Forbes Watson to be interviewed by Philip Jones, editor of The Bookseller, at the same event. The interview and awards announcement takes place on... Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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We spoke to Melissa Cummings-Quarry, co-founder of the Black Girls Book Club, about the club's plans for the future and thoughts on diversity in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Created two years ago to showcase the output of northern indie presses to the international market, and to promote regional diversity, the Northern Fiction Alliance is making a name for itself as a growing force in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-08-20 00:00:00 UTC ]
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With the Turkish economy collapsing, Nermin Mollagoglu of Istanbul's Kalem Agency discusses the impact on the publishing industry, noting a reduction in rights deals and delayed payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-16 00:00:00 UTC ]
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The U.K. publishing industry had a record-breaking year in 2017, with income up 5% to £5.7 billion, according to figures released by the Publishers Association in its annual Yearbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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