Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
More news stories like this
Former Penguin Random House publicity director Natalie Higgins-Galsworthy has joined creative communications agency Premier to enhance its offering to the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this
'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
More news stories like this
Philip Jones reacts to the result of the EU referendum and considers its impact on the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-25 00:00:00 UTC ]
More news stories like this
A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
More news stories like this
[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this
The Australian Booksellers Association has joined with other members of the country's publishing industry to protest a government proposal to allow booksellers to import U.S. and U.K. books without restrictions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
More news stories like this
How might Web technology change the publishing industry? Ask the inventor of the World Wide Web. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this
Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this
In a major development in the publishing industry's wholesaling segment, Follett Corp. has acquired Baker & Taylor for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
More news stories like this
The decision ends one of the publishing industry's defining legal dramas of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
More news stories like this
What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this
Bethany Buck, a veteran of the children's publishing industry, will join Skyhorse Publishing as editorial director of its children’s imprint on March 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
More news stories like this
At its March 4 conference, the Supreme Court declined to take up Apple’s appeal in its ebook price-fixing case, effectively ending one of the publishing industry's most closely-watched cases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
More news stories like this
The publishing industry's trade association had a busy year protecting copyright in a changing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this
When the earth shakes in California, the first place you are likely to hear about it is on social media. "Earthquake!" "Did you feel that?" "How big?" are common messages on Twitter and Facebook as Californians try to share information on their mobile phones in real time. Now, UC Berkeley... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
More news stories like this
Opinions were mixed about what Amazon's rumored plans to open more physical bookstores could mean for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
More news stories like this
A heated debate about the role of libraries in supporting the publishing industry has broken out at the Inpress Publishing Festival, with one publisher alleging libraries had "completely betrayed" the sector. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
More news stories like this
Survey of workforce at 34 book publishers and eight review journals in US reveals 79% of staff are white and 78% female – with UK numbers still unmonitoredMan Booker winner Marlon James: ‘Writers of colour pander to the white woman’A survey of American publishing has found that it is blindingly... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
More news stories like this
What is going on with ebooks? As 2016 dawns, what’s driving a decline in trade ebook sales is one of the big questions hanging over the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this