Student Projects for Ikea, Amazon and Lego Win Future Lions at Cannes

A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International Festival of Creativity. Also successful was an in-store system for Lego that suggests new sets based on a customer's existing bricks and a language-learning tool that uses Spotify to help people memorize words.In the 11th year of the contest, created by AKQA in 2006, more than 1,900 students from 69 countries participated, making it the most entered and competitive year so far. Sweden's Berghs School of Communication was named Future Lions School of the Year, having received more short-listed entries than any other school, for the third year in a row.Berghs students Filip Myringer, Amelie Farmer, Olga Lillienau, Sofia Bleiweiss and Ebba von Zweigbergk created the Hallbar food container for Ikea. It has a smart sensor that measures bacterial growth and indicates when your food is about to spoil, while a linked app allows people to track their food's freshness in real time. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-23 00:00:00 UTC ]

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OpenAI strikes deal to put Reddit posts in ChatGPT

OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget

[ Engadget | 2024-05-16 22:41:33 UTC ]
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‘I have my iPhone, X and a brain in my head’: Ukrainian journalist and social media star Illia Ponomarenko

Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian

[ The Guardian | 2024-05-11 10:00:23 UTC ]
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Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek

[ AdWeek | 2024-02-11 14:05:37 UTC ]
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New Report Puts Online Sales of Books, Audio at $12.13 Billion in 2022

According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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This book explains actually helpful actions you can take to fight climate change

You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company

[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Rival GameStop movies being rushed into production

Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian

[ The Guardian | 2021-02-01 19:04:34 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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The best journalism of 2020: Covering Trump

With our regular newsletter author on a much-needed holiday break, today we begin a week-long series highlighting some of our favorite stories of the year. We’ll remind you of exemplary reporting on Covid-19 and racial justice, and reprise some of our own favorite work from CJR. But first up,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-14 13:48:57 UTC ]
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A narrow path through

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[ The Bookseller | 2020-11-05 23:57:12 UTC ]
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Lit Hub Daily: November 3, 2020

“We have taken a path of improvisation and experimentation.” How the literary world reinvented the book festival in real time. | Lit Hub “To be forever alone in your own kingdom seems a unique kind of heartbreak.” LA’s resident mountain lion is a lonely hunter. | Lit Hub Nature The age of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 11:30:17 UTC ]
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How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
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BookExpo Children’s Dinner Speakers Emphasize Finding One’s Voice

This year’s BookExpo Children’s Book & Author Dinner took place via Facebook Live, where more than 700 booksellers and others viewed in real time a diverse group of authors, ranging from the iconic Judy Blume to younger voices such as Kwame Mbalia and Raj Haldar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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17-punt NFL Kickoff Game draws 22 million viewers

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[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Game 7 of the Stanley Cup Final is an all-timer for NBC

While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age

[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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CNN will bring Anderson Cooper to the Amazon Echo

CNN has made a point of being everywhere its users are, pushing hard to be the first publisher on emerging platforms like Snapchat, Facebook Messenger. This month, it's bringing its TV broadcast to Amazon Echo, an emerging platform projected to grow substantially in the coming years. Instead of... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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