Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their own ad auctions, and turn on ad demand from the Facebook Audience Network.Alvin Bowles, Facebook's VP of Audience Network, says the new app ad bidding is similar to header bidding, which is a way for websites to auction ad space in real time to competing ad networks. Apps can't technically engage in header bidding, but they can increase competition for ad space by plugging into more demand sources, like Facebook Audience Network."It's a bidding system that enables publishers to conduct real-time auctions between ad sources," Bowles says. "The ad network that's willing to pay the most amount of money wins." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
News tagged with: #real time #ad space #demand sources #ad network

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WTF is header bidding for mobile apps?

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Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age

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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

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Facebook Audience Network Added Auction Bidding for In-App Ads

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Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

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The winners and losers of Facebook’s dive into header bidding

The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday

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Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

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Apple Opens Mobile News App to All Publishers in Bid for Readers

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Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

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