Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their own ad auctions, and turn on ad demand from the Facebook Audience Network.Alvin Bowles, Facebook's VP of Audience Network, says the new app ad bidding is similar to header bidding, which is a way for websites to auction ad space in real time to competing ad networks. Apps can't technically engage in header bidding, but they can increase competition for ad space by plugging into more demand sources, like Facebook Audience Network."It's a bidding system that enables publishers to conduct real-time auctions between ad sources," Bowles says. "The ad network that's willing to pay the most amount of money wins." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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The block on pre-installed apps on Huawei smartphones will also apply to Instagram and Whatsapp. Continue reading at BBC News
[ BBC News | 2019-06-07 11:40:07 UTC ]
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The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget
[ Engadget | 2019-02-13 00:00:00 UTC ]
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Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
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Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
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For years, Facebook has been paying some users $20 per month to install a research app on their phones that can collect intimate information about their online behavior and communications, according to a report published Tuesday by TechCrunch. Since 2016, users ages 13 to 35 could exchange their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget
[ Engadget | 2018-06-29 00:00:00 UTC ]
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As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for... Continue reading at Digiday
[ Digiday | 2018-01-23 00:00:00 UTC ]
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Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketersThe death of magazines has been overplayed, according to a leading media agency, despite a torrid year that has featured the British title Glamour ending its monthly print... Continue reading at The Guardian
[ The Guardian | 2017-12-25 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at Advertising Age
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
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