Google still fuels fake-news websites through its complex web

Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on Google’s ad exchange to sell their inventory. "Google has made the decision that when it is up to them [in its ad network], they might choose not to run ads on these websites," a programmatic buyer told Digiday. "But when one of their [ad exchange] clients wants to place ads next to hateful or misleading content, they won’t stand in the way,” The post Google still fuels fake-news websites through its complex web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-12 00:00:00 UTC ]
News tagged with: #run ads #place ads #ad services #ad network #ad exchange

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