PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the business as well as Facebook's larger mobile messaging endeavors. In March, Forbes coverboy Marcus told the magazine that PayPal wanted "to redefine money." Well, it appears he will bring the same ambitions to CEO Mark Zuckerberg's social media giant, which—while a mobile advertising juggernaut—has never gotten a firm grip on the commerce game. Since Facebook doesn't run ads in Messenger, it's reasonable to wonder if they want to monetize the app with a payments play of some kind. Marcus' experience in that regard would seem to be extremely handy. Financial details of the Marcus hiring were not disclosed. PayPal compensated Marcus with a $6 million salary last year, so the tech exec didn't likely come cheaply when he signed up to work under Zuckerberg and COO Sheryl Sandberg. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-10 00:00:00 UTC ]
News tagged with: #firm grip #run ads #financial details

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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

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[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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London, Ont., court to decide if police can access Facebook messages

A London, Ont., homicide case could help determine how far into your Facebook inbox the arm of the law could reach for investigative purposes.  Continue reading at CBC

[ CBC | 2019-05-27 08:00:00 UTC ]
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Sean Parker built Napster and helped lead Facebook. Now he’ll guide you to the beach

When Sean Parker crossed California's beach access police over his wedding in Big Sur, the tech billionaire agreed to create a coastal access app for the people. The app launches Thursday after an unusual collaboration between two very different, but very California, worlds. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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Facebook purged over 800 accounts and pages pushing political messages for profit

Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
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With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video

The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times

[ The New York Times | 2018-10-01 00:00:00 UTC ]
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Facebook embraces the mobile app version of header bidding

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[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Stocks fall as Facebook leads tech companies down

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[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

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[ AdWeek | 2018-01-11 00:00:00 UTC ]
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‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

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[ Digiday | 2017-12-19 00:00:00 UTC ]
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French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

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[ Digiday | 2017-10-04 00:00:00 UTC ]
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Uncharted, Ubisoft Lead Gamescom Chatter on Facebook

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[ AdWeek | 2017-08-25 00:00:00 UTC ]
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Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

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[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley

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[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Facebook Just Changed the Mobile Web Landscape With Header Bidding

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[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

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[ AdWeek | 2017-03-17 00:00:00 UTC ]
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How Kik is using chatbots to monetize mobile messaging

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[ Digiday | 2016-10-11 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

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[ AdWeek | 2016-05-26 00:00:00 UTC ]
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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

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