PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the business as well as Facebook's larger mobile messaging endeavors. In March, Forbes coverboy Marcus told the magazine that PayPal wanted "to redefine money." Well, it appears he will bring the same ambitions to CEO Mark Zuckerberg's social media giant, which—while a mobile advertising juggernaut—has never gotten a firm grip on the commerce game. Since Facebook doesn't run ads in Messenger, it's reasonable to wonder if they want to monetize the app with a payments play of some kind. Marcus' experience in that regard would seem to be extremely handy. Financial details of the Marcus hiring were not disclosed. PayPal compensated Marcus with a $6 million salary last year, so the tech exec didn't likely come cheaply when he signed up to work under Zuckerberg and COO Sheryl Sandberg. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-10 00:00:00 UTC ]
News tagged with: #firm grip #run ads #financial details

Other Publishing stories related to: 'PayPal's David Marcus Will Lead Mobile Messaging at Facebook'


PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #run ads #financial details


A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek

[ AdWeek | 2018-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #facebook messenger #messaging application


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data


Black Book Community Hopes New Release Will Lead to Marcus Garvey's Exoneration

This fall, Broadleaf Books will publish 'Justice for Marcus Garvey: Look for Me in the Whirlwind,' a compilation of essays edited by Garvey's son that includes contributions by Black authors, booksellers, and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #black authors


Hachette’s David Shelley Names Sally Kim to Lead Little, Brown

David Shelley, in naming Sally Kim as publisher of Hachette division Little, Brown, says he has admired her work 'from across the Atlantic'. The post Hachette’s David Shelley Names Sally Kim to Lead Little, Brown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-13 23:13:31 UTC ]
More news stories like this | News stories tagged with: #david shelley #hachette


David Shelley To Lead Hachette in Both the UK and USA

In a move to bring the US and UK Hachette divisions closer, London's David Shelley is becoming CEO of both units. The post David Shelley To Lead Hachette in Both the UK and USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-15 21:10:53 UTC ]
More news stories like this | News stories tagged with: #usa appeared #david shelley #hachette


David Marcuse, who ran bookstores for liberal clientele, dies at 73

His Common Concerns bookstore in Washington became a left-wing community resource in the 1980s. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 18:04:58 UTC ]
More news stories like this | News stories tagged with: #bookstore


London, Ont., court to decide if police can access Facebook messages

A London, Ont., homicide case could help determine how far into your Facebook inbox the arm of the law could reach for investigative purposes.  Continue reading at CBC

[ CBC | 2019-05-27 08:00:00 UTC ]
More news stories like this |


Sean Parker built Napster and helped lead Facebook. Now he’ll guide you to the beach

When Sean Parker crossed California's beach access police over his wedding in Big Sur, the tech billionaire agreed to create a coastal access app for the people. The app launches Thursday after an unusual collaboration between two very different, but very California, worlds. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
More news stories like this |


Facebook purged over 800 accounts and pages pushing political messages for profit

Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
More news stories like this |


With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video

The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times

[ The New York Times | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile video #vertical networks #young men


Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #ad space #demand sources #ad network


Stocks fall as Facebook leads tech companies down

A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early trading


Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek

[ AdWeek | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local news #mobile apps #mobile users


‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality appeared #david pemsel


French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |


Uncharted, Ubisoft Lead Gamescom Chatter on Facebook

Facebook revealed the most talked about video games and consoles on its platform during Gamescom, the German trade fair taking place Aug. 22 through 26. During the week of Gamescom, Facebook said more than 14 million users were behind 29 million interactions (posts, comments, Reactions and... Continue reading at AdWeek

[ AdWeek | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook revealed #video games


Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek

[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this |


Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley

Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian

[ The Guardian | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longer rely #ads appearing #hate speech #fake news #online advertising