Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #ad space #app publishers


Paying Twitter users can now post up to 10,000 characters

One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World

[ PC World | 2023-04-14 14:57:40 UTC ]
More news stories like this | News stories tagged with: #public square #hate speech


Twitter personality Hrtbps crowdfunding photo book with Unbound

Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo book


HarperCollins Wants Libraries to Pay (and Pay...and Pay...) for e-Books

Back in 1984, I wrote a book that sold to a lot of libraries. It stayed on the shelves for over a decade. If it had been an ebook published today by HarperCollins, there's a good chance it would have been off those shelves within a year. Or sooner. Continue reading at PC World

[ PC World | 2011-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good chance


How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
More news stories like this | News stories tagged with: #low pay #publishing business


How Twitter Is Cleaning Up Twitter—for Publishers

In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek

[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making major


Twitter has a fix for its news problem—make a new Twitter!

Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company

[ Fast Company | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news


Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant


Attendance Slips at ALA’s Second In-Person LibLearnX

Despite modest attendance, LibLearnX 2024 once again offered an engaging program, including compelling talks from Kate DiCamillo, Michele Norris, and Jesus Trejo, among others, and a professional program exploring a range of such hot topics as the freedom to read, sustainability, and AI. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person liblearnx #kate dicamillo #hot topics


OpenAI will pay to train its models on Business Insider and Politico articles

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget

[ Engadget | 2023-12-13 20:03:27 UTC ]
More news stories like this | News stories tagged with: #deeply committed #vox media #bbc news #striking deals #ai companies #revenue source #media business #news publisher #artificial intelligence #german publisher


Pope Francis' New Book Bears His Personal Touch

Harper Collins execs reveal the pope's hands-on touch from the cover choice to the marketing goals for 'Life, My Story Through History.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pope francis #personal touch


Librarians Gear Up for Second In-Person LibLearnX Conference

Set for January 19-22 in Baltimore, the still evolving, learning-focused LibLearnX hopes to take another step toward becoming a worthy successor to the now defunct ALA Midwinter Meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #librarians gear


News Corp agreed to pay Bruce Lehrmann $295,000 to settle defamation claim, court documents reveal

Payment revealed after ABC agreed to pay him $150,000 and remove Facebook video of Brittany Higgins and Grace Tame speech at National Press ClubGet our morning and afternoon news emails,free app or daily news podcastNews Corp agreed to pay Bruce Lehrmann $295,000 to drop a defamation suit he... Continue reading at The Guardian

[ The Guardian | 2023-12-06 12:10:09 UTC ]
More news stories like this | News stories tagged with: #brittany higgins #free app #defamation suit #parliament house #documents filed #federal court #legal costs #out-of-court settlement #news corp


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #printed books #larry page #university libraries #digital content


Valve fails to get out of paying its EU geo-blocking fine

Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However,... Continue reading at Engadget

[ Engadget | 2023-09-27 12:20:53 UTC ]
More news stories like this | News stories tagged with: #koch media #zenimax agreed #czech republic #member states #germany buying #cheaper key #open market #reduced fine #full €1 #locking keys #region locks #local laws #original €1 #ten days #copyright law


Valve fails to get out of paying its EU geo-blocking fine

Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However, the EU General Court... Continue reading at Engadget

[ Engadget | 2023-09-27 12:20:53 UTC ]
More news stories like this | News stories tagged with: #koch media #zenimax agreed #czech republic #member states #germany buying #cheaper key #open market #reduced fine #full €1 #locking keys #region locks #local laws #original €1 #ten days #copyright law


The Morning After: Twitter hands over Trump’s DMs

Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget

[ Engadget | 2023-08-17 11:15:13 UTC ]
More news stories like this | News stories tagged with: #good idea #search giant #life advice #nielsen


New Voices New Rooms Makes Its In-Person Debut

The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #real world


Nicola Sturgeon’s ‘deeply personal and revealing’ autobiography to be published in 2025

Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian

[ The Guardian | 2023-08-09 10:49:24 UTC ]
More news stories like this | News stories tagged with: #revealing memoir #nicola sturgeon #deeply personal #memoir #pan macmillan