Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Twitter personality Hrtbps crowdfunding photo book with Unbound

Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo book


HarperCollins Wants Libraries to Pay (and Pay...and Pay...) for e-Books

Back in 1984, I wrote a book that sold to a lot of libraries. It stayed on the shelves for over a decade. If it had been an ebook published today by HarperCollins, there's a good chance it would have been off those shelves within a year. Or sooner. Continue reading at PC World

[ PC World | 2011-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good chance


How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
More news stories like this | News stories tagged with: #publishing business #low pay


How Twitter Is Cleaning Up Twitter—for Publishers

In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek

[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making major


Twitter has a fix for its news problem—make a new Twitter!

Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company

[ Fast Company | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news


Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant


‘A force to be reckoned with’– fantasy world pays tribute to Storm Constantine

A pioneering novelist, she was also a passionate publisher, highlighting voices neglected by the mainstream. My life was one of many changed by her enthusiasmStorm Constantine, the fantasy author and book publisher who has died at the age of 64, was a prolific novelist and short-story writer.... Continue reading at The Guardian

[ The Guardian | 2021-01-19 11:41:44 UTC ]
More news stories like this | News stories tagged with: #book publisher #bestselling series #sexual politics


In Danielle Evans’s ‘The Office of Historical Corrections,’ the sorrows are personal but also deeply historical

The author of “Before You Suffocate Your Own Fool Self” delivers a magnificent, searing new story collection. Continue reading at The Washington Post

[ The Washington Post | 2021-01-15 14:00:00 UTC ]
More news stories like this | News stories tagged with: #story collection #historical corrections #danielle evans


'Bridgerton's' author doesn't want you to pay $800 for her books

Since the Netflix adaptation of the revisionist Regency drama "Bridgerton" premiered on Christmas, Julia Quinn's original book series is in very high demand. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-12 18:36:35 UTC ]
More news stories like this | News stories tagged with: #book series #high demand #julia quinn #netflix adaptation


Read Harder: An SFF Anthology Edited by a Person of Color

In this Read Harder Challenge post, we're recommending books for the task asking you to read an SFF anthology edited by a person of color. Continue reading at Book Riot

[ Book Riot | 2020-12-18 11:31:00 UTC ]
More news stories like this | News stories tagged with: #anthology #recommending books #read harder


PW’s 2020 Person of the Year: The Book Business Worker

The most important people in the book business in 2020 are not the powerhouse agents or the megabestselling authors or the Big Five CEOs. It is the collective of book business workers, often overworked and underpaid, that kept the industry afloat and challenged it to live up to greater standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Grove Atlantic Raises Entry-Level Pay, Forms Exec Committee

Grove Atlantic has created a six-person executive committee to help CEO Morgan Entrekin run the publisher and increased the entry-level salary to $40,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #entry-level salary #grove atlantic


Anita Rani's 'deeply personal' memoir to Bonnier

Bonnier Books UK will publish The Right Sort of Girl, a "deeply personal" coming-of-age memoir from broadcaster Anita Rani.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 17:30:55 UTC ]
More news stories like this | News stories tagged with: #memoir #bonnier #deeply personal


‘Dolly Parton, Songteller’ is a gold mine of little-seen photos and personal anecdotes

Parton, with collaborator Robert K. Oermann, has penned an excellent new memoir-slash-song-primer. Continue reading at The Washington Post

[ The Washington Post | 2020-11-30 14:15:30 UTC ]
More news stories like this | News stories tagged with: #personal anecdotes #gold mine #dolly parton


First PRH ethnicity pay report shows gap of 16% for BAME employees

Penguin Random House has published its first ever ethnicity pay report, which found that BAME staff are paid 16% less than their white colleagues, on average. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 12:21:20 UTC ]
More news stories like this | News stories tagged with: #penguin random house #bame employees


BA boss Halls named FutureBook Person of the Year following bold pandemic steps

When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 21:12:32 UTC ]
More news stories like this | News stories tagged with: #booksellers association #trade body #meryl halls


5 Indie Bookstores That Started Book Subscriptions or Personalized Care Packages to Survive the Pandemic

A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot

[ Book Riot | 2020-11-23 11:39:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


Does Twitter pitching work?

As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 22:39:15 UTC ]
More news stories like this | News stories tagged with: #acquisition process #publishing industry


'Much work to do': pay transparency and hiring processes must change now, FutureBook hears

Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 02:31:32 UTC ]
More news stories like this | News stories tagged with: #futurebook hears