David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek
[ AdWeek | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
T-Mobile US CEO John Legere wants to sell his New York penthouse for $22 million. The four-bedroom, four-bathroom apartment in Manhattan's Lincoln Square neighborhood has a view of Central Park and was originally owned by newspaper publisher William Randolph Hearst, according to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$22 million
#central park
#$18 million
'Brian Napack helms the AAP board, saying, 'A vibrant, independent publishing industry plays an essential role in our democracy.' The post AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-27 23:29:51 UTC ]
More news stories like this | News stories tagged with:
#essential role
#independent publishing
#hachette
Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#mobile web
#web publishers
#mobile devices
Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#autumn conference
#cross-platform publishing
In complementary moves, Jonathan Shar was promoted to CEO of Barnes & Noble Education following the completion of a new financing package that includes a 100-to-1 reverse stock split. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes
More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#baker taylor
#schuster
Metro Detroit billionaire businessman Manoj Bhargava faces a lawsuit tied to his ongoing takeover bid of the former publisher of Sports Illustrated magazine.The lawsuit, filed last week in California in a Los Angeles County court, is brought by Ross Levinsohn, a veteran media executive and the... Continue reading at Crains New York
[ Crains New York | 2024-03-28 20:07:35 UTC ]
More news stories like this | News stories tagged with:
#licensing agreement
#publishing rights
#publishing company
RBmedia has appointed Michael Paull, former president of Disney's direct-to-consumer business, as its new chief executive officer, following what the company called “another year of record-breaking growth” in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News
[ ABC News | 2024-03-15 09:02:35 UTC ]
More news stories like this | News stories tagged with:
#time warner
Arroyo, who founded CamCat in 2018 and published more than 100 titles, died on February 26 after a fall. Editorial director Helga Schier said that no decisions will be made about CamCat's leadership until Arroyo's estate is settled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek
[ AdWeek | 2024-03-12 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing spotlight
#neem tree
#ceo surveys
#indie scene
#small presses
#home market
#independent publisher
An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#small presses
#home market
#independent publisher
The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
More news stories like this | News stories tagged with:
#publishing companies
Improving psychological safety, clarity around corporate strategy, and more attention on professional development are the three areas of focus Penguin Random House will prioritize over the two years, according to a memo from global CEO Nihar Malaviya. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional development
#penguin random house
Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek
[ AdWeek | 2023-12-19 09:31:39 UTC ]
More news stories like this | News stories tagged with:
#vox media
#social platforms
#independent publisher