David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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T-Mobile US CEO John Legere wants to sell his New York penthouse for $22 million. The four-bedroom, four-bathroom apartment in Manhattan's Lincoln Square neighborhood has a view of Central Park and was originally owned by newspaper publisher William Randolph Hearst, according to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
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'Brian Napack helms the AAP board, saying, 'A vibrant, independent publishing industry plays an essential role in our democracy.' The post AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-27 23:29:51 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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EveryLibrary, a non-profit dedicated to supporting public and school libraries across the country via local grassroots organizing, has been tracking anti-library legislation since 2012. Between the onslaught of book bans and censorship petitions, they’ve naturally had a busy few years. But last... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-13 17:52:28 UTC ]
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Fox, who has led Phaidon Press since 2014, will leave the role at the end of December. During his tenure, he expanded the publishing portfolio at the illustrated books publisher and oversaw the acquisitions of Monacelli Press and Artspace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-11 05:00:00 UTC ]
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In a letter to members following the 2024 election, American Booksellers Association CEO Allison Hill voiced concerns about the future of the government's lawsuit against Amazon and the possibility of “new unconstitutional legislation and book bans” under a second Trump administration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
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Goff, who joined the Quarto Group in 2022, will step down at the end of the year due to personal reasons. Quarto Group president CK Lau will step in as interim CEO, effective November 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Chip Pearson, already a board member at When I Work, will step into the lead executive role after the company's former CEO left after less than two years. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-09-20 12:05:09 UTC ]
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Departure comes after news director Darren Wick abruptly left in March and chairman Peter Costello resigned in JuneExit signs: a timeline of Nine Entertainment’s annus horribilisGet our breaking news email, free app or daily news podcastNine Entertainment’s chief executive, Mike Sneesby, will... Continue reading at The Guardian
[ The Guardian | 2024-09-11 23:32:56 UTC ]
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With a background at Holtzbrinck and in management, Meike Knops is to succeed Ronald Schild as head of MVB on November 1. The post In Germany, Meike Knops Becomes CEO of MVB in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-11 15:23:58 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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Kissner, who was named interim CEO of Wiley last October following the resignation of Brian Napack, has had the interim title removed, taking over as president and CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Christian Jünger has been named CEO of Penguin Random House’s German publishing group, Penguin Random House Verlagsgruppe. Jünger has been managing director of the Holtzbrinck Publishing Group’s Rowohlt Verlag division since 2021, and will join PRH on October. 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-09 04:00:00 UTC ]
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In complementary moves, Jonathan Shar was promoted to CEO of Barnes & Noble Education following the completion of a new financing package that includes a 100-to-1 reverse stock split. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World
[ PC World | 2024-06-03 18:35:42 UTC ]
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More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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Metro Detroit billionaire businessman Manoj Bhargava faces a lawsuit tied to his ongoing takeover bid of the former publisher of Sports Illustrated magazine.The lawsuit, filed last week in California in a Los Angeles County court, is brought by Ross Levinsohn, a veteran media executive and the... Continue reading at Crains New York
[ Crains New York | 2024-03-28 20:07:35 UTC ]
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