David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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After a brief retirement, Heather Reisman has been reinstated as CEO of Indigo, the book retailer she founded almost 30 years ago. Continue reading at CBC
[ CBC | 2023-09-18 12:50:39 UTC ]
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Malaviya, who was named interim head of the global operations of Penguin Random House following the departure of Markus Dohle at the end of 2022, has officially been named CEO of the world's largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
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Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
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Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
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Peter Ruis has resigned as CEO of Indigo Books & Music, a position he held for a year. The news comes after the retirement of founder Heather Reisman, a boardroom shake-up, and a destructive cyber attack that impacted sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
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The up-and-down year at Canadian book retailer Indigo took a new twist on Thursday as newly minted CEO Peter Ruis abruptly resigned. Continue reading at CBC
[ CBC | 2023-09-07 13:48:13 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Paramount announced Monday that it's selling the storied publisher for $1.62 billion, months after a sale to Penguin Random House was blocked by a federal judge. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-07 21:27:31 UTC ]
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The string of weeks in which unit sales of print books were down in all major categories reached three last week, leading to a 5.4% sales decline from the comparable week in 2022. Sales of adult fiction fell 7.2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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Tattered Cover has named Brad Dempsey interim CEO of the Denver bookstore chain, replacing CFO Margie Keenan, who served as interim CEO after former CEO and co-owner Kwame Spearman left in April to start a political career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget
[ Engadget | 2023-06-19 11:15:23 UTC ]
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As Barnes & Noble continues to put its troubled past behind it, CEO James Daunt outlined the "process of change" at the company, which includes renovating stores to make them more appealing, empowering employees, adding sidelines, and renewing the browsing experience both offline and on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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Sarah Harden says, “If there’s one word we talk about over and over again, it’s shifting from judgment to curiosity.” The morning I spoke with Hello Sunshine CEO Sarah Harden I revisited Cheryl Strayed’s book, Tiny Beautiful Things. A compilation of letters from Strayed’s advice column, Dear... Continue reading at Fast Company
[ Fast Company | 2023-05-22 05:00:00 UTC ]
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As part of a two-day program curated by Association of American Literary Agents, Daunt will discuss how the company’s initiatives and plans for the future will impact the publishing industry during an address on Tuesday, May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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Incoming CEO Jesse Myers takes up the challenges as Dwight Baker heads toward outdoor life. An aggressive growth plan has been temporarily put on hold as the company confronts the various headwinds facing the economy in general and publishing in particular. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Pat Schroeder, who served as a congresswoman from Colorado for 24 years before being named president and CEO of the Association of American Publishers, died on March 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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In her memoir 'I Am Debra Lee,' BET's former CEO gets candid about her tenure at the cable network and shares advice for women in corporate America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-07 19:04:58 UTC ]
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Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
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Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
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