David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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RBmedia has appointed Michael Paull, former president of Disney's direct-to-consumer business, as its new chief executive officer, following what the company called “another year of record-breaking growth” in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News
[ ABC News | 2024-03-15 09:02:35 UTC ]
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Arroyo, who founded CamCat in 2018 and published more than 100 titles, died on February 26 after a fall. Editorial director Helga Schier said that no decisions will be made about CamCat's leadership until Arroyo's estate is settled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
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The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek
[ AdWeek | 2024-03-12 10:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Melville has served as president and publisher of the company's publishing division for the better part of the past two decades, where she has overseen a period of significant growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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Improving psychological safety, clarity around corporate strategy, and more attention on professional development are the three areas of focus Penguin Random House will prioritize over the two years, according to a memo from global CEO Nihar Malaviya. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek
[ AdWeek | 2023-12-19 09:31:39 UTC ]
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PRH global CEO Nihar Malaviya thanked employees in a memo for their efforts during a year which saw sales rise over 2022 despite the host of internal challenges the world's largest trade publisher faced in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times
[ The New York Times | 2023-12-05 11:00:36 UTC ]
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Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Media mogul was accompanied by Fox News’ Benjamin Hall, who was injured while covering the war, and Jerome Starkey from UK tabloid the SunThe Fox Corp chief executive, Lachlan Murdoch, has met with Volodymyr Zelenskiy in the Ukrainian capital in what Kyiv said was a “very important signal” of... Continue reading at The Guardian
[ The Guardian | 2023-11-21 01:11:04 UTC ]
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The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News
[ ABC News | 2023-11-14 20:46:13 UTC ]
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Napack has stepped down as president and CEO of Wiley, and has been replaced on an interim basis by Matthew Kissner. Kissner is charged with overseeing Wiley's plan to make the company more profitable by focusing on its core areas of research and learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company
[ Fast Company | 2023-10-03 16:30:00 UTC ]
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Praising a strategy for letting PRH publishers work 'more creatively and entrepreneurially,' Bertelsmann's Thomas Rabe announces Nihar Malaviya the company's permanent worldwide CEO. The post Nihar Malaviya Made Permanent PRH CEO by Bertelsmann appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-19 05:41:40 UTC ]
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Reisman has returned as CEO of Indigo Books & Music, not long after CEO Peter Ruis resigned and Reisman officially retired. Newly elected board member Markus Dohle has taken the role of company chair. The company is also preparing to open a new concept store in Toronto. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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