Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
The Bookseller's conference FutureBook 2015 was a timely reminder for the publishing industry that its digital transformation has barely begun, that it has a whole universe of possibilities to explore, and that its careful progression may yet turn into an unsightly stumble. Continue reading at The Bookseller
[ The Bookseller | 2015-12-09 00:00:00 UTC ]
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University Press Week runs November 8-14. This handy infographic summarizes all you need to know about this dynamic segment of the publishing industry. The post Infographic: Launching University Press Week, November 8-14 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
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Author James Dawson argues that the publishing industry needs not to fight the power of YouTube, but rather seek to harness it. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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This week, we asked our readers what the publishing industry could do to encourage diversity within its ranks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Despite media reports to the contrary, Spain’s publishing industry is robust and diverse, and investing for the future, writes Antonio María Ávila. The post Spain’s Publishing Industry: Positioned to Fight for the Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-22 00:00:00 UTC ]
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Blendle isn’t just about unbundling the traditional news package. The Dutch startup is quietly building a set of tools for the publishing industry that goes well beyond selling stories by the slice within a neatly designed interface &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
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Publishing is more sinned against than sinning. You won’t find it hard to find someone somewhere having a pop at the business of books, pointing out its failings while ignoring its successes. It comes with the territory: that shock of the new and frustration with the traditional. As journalist... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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After a decade of change in the publishing industry, the 2015 Frankfurt Book Fair (which runs October 14–18) marks something of a turning point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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The Independent Publishers Guild (IPG) has become a member of the Publishers Licensing Society (PLS), meaning IPG members will now have a stronger voice in the area of collective licensing and the management of rights. The IPG will be the first new member to join the society since it was... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
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Mexico's publishing industry has great potential, but the lack of organized government is a persistent problem, argues Déborah Holtz of Trilce Ediciones. The post Mexico Needs a Government Policy to Promote Publishing, Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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PW's Star Watch honors the publishing industry's up-and-coming talent. Get to know tomorrow's leaders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Hachette Livre c.e.o. and chairman Arnaud Nourry will be interviewed as part of Frankfurt Book Fair’s c.e.o. talk series. Nourry will be questioned by the editors of The Bookseller, Livres Hebdo, Bookdao, buchreport, PublishNews Brazil and Publishers Weekly. The discussion, moderated by... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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Author Janice Galloway has called on Creative Scotland to “to do something drastic” to stop the nation’s writers from struggling. According to the Scotsman, Galloway, author of The Trick is to Keep Breathing (Vintage Classics), has warned that most of Scotland’s writers are being left to... Continue reading at The Bookseller
[ The Bookseller | 2015-08-22 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age
[ Advertising Age | 2015-08-18 00:00:00 UTC ]
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While half of the publishing industry has taken advantage of the brief August lull to spend a fortnight in Devon reading Elena Ferrante, the reality—as many a hard-pressed publicist can testify—is that the autumn rush is almost upon us. In under a fortnight, Jamie Oliver’s Everyday Super Food... Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost
[ HuffPost | 2015-08-06 13:54:21 UTC ]
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Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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