Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the company’s promotional strategy during a talk at Advertising Week on Tuesday. In one of the examples, Chow discussed how Google has run contextual ads on The Guardian website in the U.K. to promote Google Home Mini. Contextual ads analyze the articles, videos and images on a website to target the ad, instead of relying on data gathered from tracking the individual viewer’s past online behavior. The publishing industry has been looking towards contextual ads since privacy issues began tarnishing some of the data-collection methods that have supported personalized advertising for years. “As you know, contextual ads have been around for ages,” Chow said during his talk. “But you also know they’re typically limited to a pretty shallow understanding of actual context.” Chow said they used machine learning to overcome the shortcomings that have hindered “contextual” advertising in the past. The search giant worked with The Guardian’s creative development team to place ads in the recipes section of the publisher’s website. They had to teach machines to identify meals in the photos of recipes as either “sweet” or “savory.” Then the ads for Google Home Mini, the voice-activated speaker,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
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Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian
[ The Guardian | 2024-05-11 10:00:23 UTC ]
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Reid's blogs, 'Query Shark' and 'Miss Snark,' were widely read destinations for frank commentary on the publishing industry and the querying process. After a more than 20-year career as an agent, she died after a brief illness on April 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-02 04:00:00 UTC ]
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A nonprofit that distributed books for many of the country’s small presses has closed, and the fallout could affect the publishing industry in ways both big and small. Continue reading at The New York Times
[ The New York Times | 2024-04-17 09:03:54 UTC ]
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I was balancing a plate of honeydew in the green room of a book festival when I walked by a white man bemoaning the state of the publishing industry. The man wore a suit, and he spoke to a white woman; both of them looked to be in their 40s. As the man speared a […] The post I Don’t Have To... Continue reading at Electric Literature
[ Electric Literature | 2024-03-27 11:05:00 UTC ]
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'Publishers Weekly' and the publishing industry mourn the loss of the "literary kingmaker," who died March 17 at age 90. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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If you want to understand the power map of the publishing industry, just look at this event’s floor plan. Continue reading at The New York Times
[ The New York Times | 2024-03-15 16:28:30 UTC ]
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'We ask politicians on all sides to recognize the publishing industry’s economic value,' says the Publishers Association's Dan Conway. The post LBF: UK Publishing’s Impact Worth £11 Billion, New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Novelist Jacinda Townsend and writer James Bernard Short join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the movie American Fiction, which is based on the novel Erasure by Percival Everett. Townsend and Short discuss how the film addresses race in the publishing industry via... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-08 09:08:33 UTC ]
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Black publishing industry figures weigh in on ERASURE and AMERICAN FICTION, Becky Chambers gets a Folio edition, and more, today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-06 15:31:08 UTC ]
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Ottawa is working through an AI inquiry while Canada's publishing industry is 'still waiting for ministers to honor their commitment.' The post Canada Calls for AI Input With Copyright Needs Still Unmet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 13:58:06 UTC ]
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In one of Electric Lit’s most-read essays of the year, “Black Women Are Being Erased From Book Publishing,” Jennifer Baker examines the publishing industry in the wake of the Black Lives Matter movement in 2020. She holds the publishing industry accountable for appointing high-profile Black... Continue reading at Electric Literature
[ Electric Literature | 2023-12-21 12:15:00 UTC ]
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Even in a year that saw scores of departures from the publishing industry of well-known figures, booksellers around the country were stunned when Hachette Book Group announced in June that its longtime head of field sales and account marketing, Karen Torres, would retire in mid-July after a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Jim Milliot, PW’s outgoing editorial director, has been awarded the first-ever Frederic G. Melcher Lifetime Achievement Award for his decades of work covering the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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PW’s outgoing editorial director reflects on how tech and consolidation have reshaped the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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These prolific children's book authors have written hundreds of books over decades working in the publishing industry! Continue reading at Book Riot
[ Book Riot | 2023-12-07 11:30:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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At a 45-minute hearing on November 29, lawyers for a coalition of plaintiff booksellers and publishing industry groups urged the Fifth Circuit Court of Appeals in New Orleans to immediately lift an administrative stay that has allowed Texas's controversial book rating law to take effect despite... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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