Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-18 06:55:46 UTC ]
News tagged with: #audience growth #futurebook conference #publishing industry

Other Publishing stories related to: 'Use the 'great power' of comms to reach more readers, industry PRs advise'


Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:55:46 UTC ]
More news stories like this | News stories tagged with: #audience growth #futurebook conference #publishing industry


San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Reaching Reluctant Readers

We spoke with four educators about the ways they help turn reluctant readers into readers—and, hopefully, lifelong readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
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Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
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The Great and Powerful Oz(zes): Business and Personal Finance Books 2021

These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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‘Love After Love’ reminds readers why we go to books in search of answers to life’s great questions

Ingrid Persaud’s Trinidad-set debut is a memorable, moving account of wounded people who come together to create an alternative family. Continue reading at The Washington Post

[ The Washington Post | 2020-08-12 12:00:00 UTC ]
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Think Young: Christian Fiction Imprints Reach for Under-40 Readers

Publishers, trade groups, and booksellers of inspirational fiction discover millennials 'are not unicorns.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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Continue to push debuts despite autumn 'jam', journalists advise PRs

A panel of journalists have advised book publicists to continue to push debut writers, despite the "jammed" autumn brought on by lockdown delays.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 20:32:03 UTC ]
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‘Black and Asian people not seen as readers’: Bernardine Evaristo condemns books industry

In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian

[ The Guardian | 2020-06-23 11:06:09 UTC ]
More news stories like this | News stories tagged with: #black woman #academic study #asian people #booker prize #trade fiction #core audience #guild calls #sweeping change #prize-winning author


PW Notables: Our Readers Pick Their Industry MVPs

This year, we asked our readers to tell us who they think are some of the industry’s most valuable players. Here’s what some of them wrote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
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University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
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PWedu’s Christian Publishing Summit: How to Reach New Readers

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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Industry Notes: Politics Power Print, Says NPD: Category Soars 32 Percent

Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed f you’ve spent any time lately thinking that the political nightmares of the day surely have been good for some book sales–you take your silver linings where you can find them, right?–a new report from the NPD... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day

The endorsement of a Chinese actor powers Yu Hua's 'To Live' to the top of China's April fiction charts, when fellow celebrities spread the word and young readers hear the call. The post April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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'Reach out to ignored readers', FutureBook panel urges

Publishers can't afford to be complacent if they are to help authors get more of their books into the hands of readers, agreed a panel of industry voices on how to navigate a "distracted world".  Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
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